Head of Digital Marketing & Creative

careers-ehhi; Mineola (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Enhabit Home Health & Hospice seeks a senior digital marketing leader to oversee all digital platforms, including the website, email campaigns, paid ads, and social media, driving engagement and alignment with business objectives.

You will manage creative direction and deliverables to maintain a cohesive brand presence and loyalty, while leading a team and coordinating cross-functional efforts across marketing and communications.

Qualifications

• Bachelor's degree in marketing, digital marketing, business, graphic design or related field is required.
• Master's degree in business administration or related field is preferred.
• Minimum of five years of work experience in digital marketing and online asset management is required.
• Demonstrated experience with lead generation in email marketing and digital advertising is required.
• Demonstrated experience successfully managing a team within a large company is required.
• Experience creating integrated content across all marketing channels is preferred; digital, social media, mobile, and traditional print is required.
• Previous experience in a home health or hospice setting is preferred.
• Oral communication, written communication, fluency in English, active listening.
• Proficient Microsoft Office, including Word and Excel.

Responsibilities

• Manage entire digital marketing discipline; includes website management, digital strategy, goals and KPIs, and digital analysis to draw recommendations for website optimization.
• Plan, implement, and coordinate paid and organic digital marketing campaigns; includes SEO, PPC & display, social media, and email marketing.
• Identify emerging trends in digital marketing, design and technologies; brainstorm new approaches with leadership.
• Partner with stakeholders and marketing teams to create integrated campaigns.
• Guide development of digital marketing and creative assets across platforms and customer segments.
• Ensure consistency with Enhabit Home Health & Hospice brand strategy and standards.
• Prepare, implement and analyze budget for the digital marketing and creative team.
• Define and maintain brand identity across all assets, ensuring visual and messaging consistency.
• Oversee creative direction and execution of digital assets, including photo shoots, video, animations, and graphics.
• Complete all other duties as assigned.

Job description

Enhabit Home Health & Hospice seeks a senior digital marketing leader to oversee all digital platforms, including the website, email campaigns, paid ads, and social media, driving engagement and alignment with business objectives.

You will manage creative direction and deliverables to maintain a cohesive brand presence and loyalty, while leading a team and coordinating cross-functional efforts across marketing and communications.