Digital Marketing Coordinator

Heritage Resource Group; San Diego (CA); On-site; USD 52,000 - 70,000; Full time

Benefits offered by this job

Paid time off

Positive work environment

Growth opportunities

Job summary

Heritage Resource Group (HRG) is seeking a detail-oriented Digital Marketing Coordinator to support lead generation, campaign performance, and website management across our senior living portfolio.

You will collaborate with the Marketing team, manage WordPress content, monitor paid media, optimize listings, and aid in email marketing and lead nurturing to drive occupancy and revenue growth.

Qualifications

• 1–2 years of marketing experience, ideally in digital or campaign coordination.
• Strong organizational skills and attention to detail.
• Familiarity with website editing, email marketing, social media, and basic reporting.
• Comfortable working in a fast-paced environment and juggling multiple priorities.
• Excellent written and verbal communication skills.

Responsibilities

• Coordinate and execute digital marketing campaigns, including email blasts, paid media asset delivery, and landing page updates.
• Manage content updates on community websites, including WordPress and Yardi
• Monitor paid advertising campaigns and work with agency and vendor partners on performance and optimization.
• Maintain and optimize digital listings, including Google Business, Apple Business, Yelp, A Place for Mom, and Caring.com.
• Collaborate with the Graphic Designer and Social Media Coordinator to ensure brand consistency.
• Work with the Senior Director of Marketing, Regional Directors, and Property Teams to support marketing strategies and community-specific initiatives.
• Track project timelines and deliverables to ensure timely execution.
• Provide administrative and organizational support for marketing projects, including reporting and organizing creative assets

Skills

Marketing experience

Campaign coordination

Organizational skills

Website editing

Email marketing

Social media

Reporting basics

Communication skills

WordPress

Yardi

Tools

WordPress

Yardi

Job description

Heritage Resource Group (HRG) provides operational and consulting support to senior living communities across the nation. Our Corporate Marketing Department helps each community strengthen its digital presence, generate qualified leads, and support occupancy and revenue growth through measurable marketing strategies.

About the Role

Heritage Resource Group (HRG) is seeking a detail-oriented and proactive Digital Marketing Coordinator to support digital marketing initiatives across our senior living portfolio. This full-time role focuses on lead generation, campaign performance, website management, SEO, digital advertising, email marketing, and lead nurturing.

Key Responsibilities

• Coordinate and execute digital marketing campaigns, including email blasts, paid media asset delivery, and landing page updates


• Manage content updates on community websites, including WordPress and Yardi


• Monitor paid advertising campaigns and work with agency and vendor partners on performance and optimization


• Maintain and optimize digital listings, including Google Business, Apple Business, Yelp, A Place for Mom, and Caring.com


• Collaborate with the Graphic Designer and Social Media Coordinator to ensure brand consistency


• Work with the Senior Director of Marketing, Regional Directors, and Property Teams to support marketing strategies and community-specific initiatives


• Track project timelines and deliverables to ensure timely execution


• Provide administrative and organizational support for marketing projects, including reporting and organizing creative assets

Qualifications

• 1–2 years of marketing experience, ideally in digital or campaign coordination


• Strong organizational skills and attention to detail


• Familiarity with website editing, email marketing, social media, and basic reporting


• Comfortable working in a fast-paced environment and juggling multiple priorities


• Excellent written and verbal communication skills

Why join us?

We offer a competitive starting wage along with a comprehensive employee benefits package that includes, but is not limited to:

• Paid vacation, holidays, and sick leave


• A positive working environment


• Growth Potential

The above statements are intended to be a general description. The omission of a specific duty does not exclude it from the position if work is similar, related or logically assigned. Moreover, the description is subject to change as the needs of the employer or position change.

We are a drug-free workplace, and all employees will undergo background and drug screenings to ensure a safe, reliable, and productive work environment. These checks help us maintain the integrity of our team and ensure that all employees can perform their duties safely and effectively.

We are an Equal Employment Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment, without regard to their race, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, medical condition, and any other status protected by state or federal law. As an Equal Employment Opportunity Employer, we comply with the Americans with Disabilities Act (ADA) to make reasonable accommodation to qualified individuals. Qualified individuals are encouraged to discuss potential accommodations with the employer.