Senior Living Community Sales Specialist

Hawthorn Retirement Group; Johns Creek (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

Hawthorn Retirement Group is seeking a Community Sales professional for Ashwood Meadows in Johns Creek to drive occupancy and revenue growth. You will be the primary contact for prospective residents and families, guiding them through inquiry, discovery, tours, and move-in with empathy and urgency.

Reporting to the Regional Director of Sales & Marketing, you will collaborate with on-site teams, CRM, and leadership to ensure consistent sales practices, high-quality experiences, and effective lead

Qualifications

• Minimum two years of successful sales experience, preferably in senior living, hospitality, healthcare, or related relationship-based industry.
• Proven ability to achieve and exceed sales goals in a high-volume or customer-focused environment.
• Strong discovery, communication, and follow-up skills with the ability to build trust with seniors and families.
• Proficiency with CRM systems and strong computer skills (WelcomeHome preferred; Microsoft Office 365).

Responsibilities

• Maintain knowledge of company policies and standards and adhere to them.
• Spend 80% of time selling through face-to-face or voice-to-voice interactions, with 20% marketing via CRM.
• Respond promptly to inquiries via phone, email, and walk-ins with a warm, professional first impression.
• Conduct thorough discovery conversations to understand needs, motivations, concerns, and timeline.
• Schedule and lead personalized community tours, lunches, and follow-up appointments highlighting Hawthorn’s lifestyle and value.
• Maintain accurate CRM documentation for inquiries, tours, follow-ups, and next steps.
• Execute timely follow-up via calls, emails, letters, cards, and visits when appropriate.
• Collaborate with Community Management and regional leadership to set measurable sales goals.
• Work with Culinary team to ensure meals and dining support tour success.

Skills

Sales experience

Senior living knowledge

CRM proficiency

Communication skills

Objection handling

Tools

WelcomeHome CRM

Microsoft Office 365

Job description

Hawthorn Retirement Group is seeking a Community Sales professional for Ashwood Meadows in Johns Creek to drive occupancy and revenue growth. You will be the primary contact for prospective residents and families, guiding them through inquiry, discovery, tours, and move-in with empathy and urgency.

Reporting to the Regional Director of Sales & Marketing, you will collaborate with on-site teams, CRM, and leadership to ensure consistent sales practices, high-quality experiences, and effective lead