Senior Living Sales Specialist: Drive Occupancy & Growth

Wallick Communities; Sunbury (OH); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Gym membership reimbursement

401K

Job summary

Wallick Communities in Sunbury, OH is seeking a Senior Living Sales Specialist to drive occupancy and revenue through strategic sales, marketing initiatives, and strong resident/referral relationships. You will manage the full sales cycle, coordinate move-ins, and ensure a seamless resident experience.

The role emphasizes lead generation, CRM utilization, market analysis, and collaboration with the Executive Director and other departments to meet community goals.

Qualifications

• Bachelor’s degree in marketing, business, or related field preferred.
• Minimum 2 years’ experience in senior living sales and marketing.
• Knowledge of laws and regulations governing senior living communities.
• Senior Living experience strongly preferred.
• Proven sales success in senior living, healthcare, hospitality, or relationship-driven industries.
• Strong closing skills to meet/exceed targets.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build trust with seniors, families, and referral sources.
• Highly organized with strong follow-up and time management.
• Proficiency with CRM, MS Office, and digital tools.
• Compassionate, empathetic, and motivated to help others.

Responsibilities

• Achieve and sustain occupancy goals with targeted strategies.
• Lead discovery sessions and personalized community tours.
• Develop and execute quarterly marketing plans.
• Coordinate move-in processes with internal teams.
• Conduct market research and competitive analysis.
• Maintain accurate CRM records and follow-up activities.
• Participate in daily sales huddles to review pipeline.
• Update forecast tracker with current lead status.
• Complete admissions checklists and paperwork accurately.
• Plan and host marketing events to promote the community.
• Engage in external business development with providers and organizations.
• Monitor departmental budget and ensure cost-effective initiatives.
• Handle other duties to support community success.

Skills

Closing skills

Communication

Interpersonal skills

Organization & follow-up

CRM proficiency

Empathy & compassion

Education

Bachelor’s degree in marketing/business

Tools

CRM systems

Microsoft Office Suite

Digital communication tools

Job description

Wallick Communities in Sunbury, OH is seeking a Senior Living Sales Specialist to drive occupancy and revenue through strategic sales, marketing initiatives, and strong resident/referral relationships. You will manage the full sales cycle, coordinate move-ins, and ensure a seamless resident experience.

The role emphasizes lead generation, CRM utilization, market analysis, and collaboration with the Executive Director and other departments to meet community goals.