Senior Living Community Sales Manager

Holiday by Atria; Lemoyne (Cumberland County); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Paid holidays and PTO

Health insurance

401(k) with company match

Job summary

Atria Senior Living is seeking a Sales Manager to drive revenue through lead generation and conversion activities. You will build relationships with General Managers and the community team, and develop a deep knowledge of the local market to meet sales targets.

You will lead initiatives with external partners, analyze sales data, and manage tours and events to convert prospects into residents. Strong CRM and MS Office skills are essential, as is the ability to travel locally.

Qualifications

• Bachelor’s degree or equivalent experience preferred.
• Two years of direct sales experience with a proven track record of setting goals and achieving results.
• Skilled at creating relationships through telephone, face to face, networking events, and on-site lead generation events.
• Exceptional persuasive problem-solving skills.
• Demonstrated ability to work under pressure with high demand for results.
• Ability to travel within the local market to attend events for lead generation.
• Proficient with CRM tracking systems and Microsoft Office Suite.
• Position requires driving responsibilities and a valid driver’s license.

Responsibilities

• Manage all aspects of lead generation, including generation, cultivation, and maintenance of external professional relationships with local influencers to increase awareness and referrals.
• Partner with the General Manager/Executive Director and Divisional sales team to develop and implement a sales and marketing plan.
• Review and analyze available sales data to set goals and action plans to achieve sales metrics.
• Meet targets for lead and lease conversion as defined in the sales and marketing business plan.
• Work with paid referral partners to develop and convert leads to move-ins.
• Respond to potential leads promptly and keep the CRM up to date.
• Handle telephone inquiries, remote inquiries, walk-ins, and scheduled tours with prospects.
• Coach staff on inquiries and tours to improve inquiry handling.
• Make outbound sales calls to schedule community visits and advance the sales process.
• Promote and facilitate on and off-site events that drive lead generation and tours.
• Manage the community marketing budget and promotional materials.
• Develop internal referral programs with residents.
• Ensure community and model apartments are well staged and aligned with company standards.
• Maintain and update CRM with all lead sources.

Skills

Bachelor's degree

Direct sales experience

Relationship building

Persuasive problem solving

Working under pressure

Local travel

CRM tracking systems

Microsoft Office Suite

Driver's license

Education

Bachelor’s degree or equivalent experience

Tools

CRM systems

Microsoft Office

Job description

Atria Senior Living is seeking a Sales Manager to drive revenue through lead generation and conversion activities. You will build relationships with General Managers and the community team, and develop a deep knowledge of the local market to meet sales targets.

You will lead initiatives with external partners, analyze sales data, and manage tours and events to convert prospects into residents. Strong CRM and MS Office skills are essential, as is the ability to travel locally.