Community Growth & Sales Manager

Atria Senior Living, Inc.; Napa (CA); Hybrid; USD 95,000 - 120,000; Full time

Job summary

Atria Senior Living, Inc. in Napa, CA seeks a Sales Manager to drive revenue through lead generation, referral partnerships, and strong local market knowledge.

You will partner with General Managers and the community team to implement a coordinated sales and marketing plan, manage tours, and train staff to convert inquiries into move-ins. This role requires 2+ years in direct sales, relationship-building skills, and proficiency with CRM and MS Office.

Qualifications

• Bachelor’s degree in related field or equivalent experience.
• 2 years of direct sales experience with proven results.
• Skilled at developing relationships via phone, in person, events.
• Strong problem-solving and persuasive abilities.
• Willingness to travel within the local market.
• Proficient with CRM and MS Office.

Responsibilities

• Achieve revenue goals through lead generation and conversion.
• Develop and maintain relationships with GMs/Executive Directors and community team.
• Cultivate knowledge of customer and local market.
• Lead generation, cultivation, and external relationships with local influencers.
• Partner with GM/Executive Director to implement sales and marketing plan.
• Review sales data to set goals and action plans.
• Meet targets for lead and lease conversion.
• Work with referral partners to convert leads to move-ins.
• Respond to leads with timely follow-up; keep CRM up to date.
• Conduct tours with prospective residents.
• Train staff to field inquiries and tours.
• Make outbound calls to schedule community visits.
• Promote on/off-site events to drive leads and tours.
• Manage marketing budget and promotional materials.
• Maintain internal referral program with residents.
• Ensure model apartments and community are marketable.
• Negotiate incentives and rental terms.
• Visit competitors and maintain market knowledge.
• May perform other duties.

Skills

Lead generation

Relationship building

CRM

Sales strategy

Communication

Travel locally

Education

Bachelor’s degree or equivalent experience

Tools

CRM tracking systems

Microsoft Office Suite

Job description

Atria Senior Living, Inc. in Napa, CA seeks a Sales Manager to drive revenue through lead generation, referral partnerships, and strong local market knowledge.

You will partner with General Managers and the community team to implement a coordinated sales and marketing plan, manage tours, and train staff to convert inquiries into move-ins. This role requires 2+ years in direct sales, relationship-building skills, and proficiency with CRM and MS Office.