Senior Living Community Sales Leader

Holiday by Atria; Normal (IL); On-site; USD 60,000 - 80,000; Full time

Job summary

Atria Senior Living seeks a proactive Sales Manager to drive revenue through lead generation and conversion. You will cultivate relationships with local influencers, work with the General Manager to implement a sales plan, and analyze market data to set goals and action plans.

The role requires traveling within the local market to attend events, conduct tours, and partner with referral sources. You will coordinate marketing activities, manage budgets, and coach staff on inquiry handling.

Qualifications

• Bachelor’s degree preferred or equivalent experience.
• Two years of direct sales experience with a proven track record.
• Skilled at building relationships through multiple communication channels.
• Excellent persuasive problem-solving skills.
• Ability to travel within the local market for lead generation events.
• Proficient with CRM tracking systems and MS Office Suite.
• Role requires driving responsibilities and a valid driver’s license.

Responsibilities

• Manage all aspects of lead generation, including cultivation and maintenance of external relationships to drive referrals and move-ins.
• Partner with General Manager and sales team to develop and implement a sales and marketing plan.
• Review sales data to create goals and action plans to achieve targets.
• Meet targets for lead generation and lease conversions.
• Coordinate with referral partners to convert leads into moves-ins.
• Respond to leads via phone, remote contact, and walk-ins; conduct tours with prospects.
• Provide training and coaching to staff on inquiry handling and tours.
• Make outbound sales calls to schedule community visits and advance the sales process.
• Plan and promote on-site and off-site events to generate leads and tours.
• Manage the community marketing budget and promotional materials.
• Support internal referral programs and maintain staging of model apartments and common areas.
• Keep CRM updated with all lead source information; negotiate incentives and terms with prospects.

Skills

Sales experience

Lead generation

CRM

MS Office

Communication

Travel

Driving

Education

Bachelor’s degree or equivalent experience

Tools

CRM software

Microsoft Office

Job description

Atria Senior Living seeks a proactive Sales Manager to drive revenue through lead generation and conversion. You will cultivate relationships with local influencers, work with the General Manager to implement a sales plan, and analyze market data to set goals and action plans.

The role requires traveling within the local market to attend events, conduct tours, and partner with referral sources. You will coordinate marketing activities, manage budgets, and coach staff on inquiry handling.