Senior Living Community Relations & Outreach Lead

Wesleyan Homes Inc.; Georgetown (TX); On-site; USD 60,000 - 68,000; Full time

Job summary

The Wesleyan Assisted Living in Georgetown, TX is seeking a full-time Community Relations Liaison to grow occupancy through a relationship-based lead generation approach. You will engage prospective residents, conduct tours, participate in community events, and coordinate with internal teams to prepare apartments for move-ins.

Ideal candidates have a Bachelor’s degree in marketing, communications, journalism or related field, at least 5 years in marketing/communications, 2+ years in senior

Qualifications

• Bachelor's degree in marketing, communications, journalism, business or other related field is required.
• Minimum 5 years of experience in the field of marketing and/or communications.
• Minimum of 2 years experience in senior living, healthcare and/or a non-profit, mission-based organization preferred.
• Proven experience in lead-generation marketing with a strong relationship-based approach to driving occupancy.
• Must be highly relational and able to relate to people in a manner that gains their confidence, support, and understanding.
• Lead with a servant-minded approach to all aspects of the job.
• Possess a passion for working within a senior living community!
• Align with and have enthusiasm about The Wesleyan's mission, culture, and core values.

Responsibilities

• Builds a pipeline of prospective residents through a relationship-based sales approach.
• Participates in local and surrounding community events as a representative of The Wesleyan.
• Responds to all telephone and website inquiries related to prospective residents and their family members.
• Schedules and conducts tours of the community with prospective residents.
• Coordinates with internal departments to ensure apartments are prepared for new resident move-in.
• Responsible for maintaining census at or above budgeted targets.
• Assists in the creation, modification, and implementation of marketing plans in support of census goals, ensuring materials are consistent with agreed-upon branding strategy.
• Assists with executing all communications activities and public relations in ways that are consistent with The Wesleyan brand.
• Assists with and utilizes The Wesleyan's online presence (web and social media) to improve social media reputation and public recognition in support of the goals of The Wesleyan.
• Assists in developing annual marketing, promotion, and advertising budgets.
• Acts as an ambassador of The Wesleyan and as a spokesperson as needed.
• Exhibits and demonstrates a complete commitment to the philosophy of the organization and those it serves.

Skills

Lead generation

Relationship-building

Marketing experience

Communications

Senior living knowledge

Servant leadership

Mission alignment

Education

Bachelor's degree in marketing, communications, journalism, business or related field

Job description

The Wesleyan Assisted Living in Georgetown, TX is seeking a full-time Community Relations Liaison to grow occupancy through a relationship-based lead generation approach. You will engage prospective residents, conduct tours, participate in community events, and coordinate with internal teams to prepare apartments for move-ins.

Ideal candidates have a Bachelor’s degree in marketing, communications, journalism or related field, at least 5 years in marketing/communications, 2+ years in senior