Senior Living Outreach & Admissions Specialist

Wesleyan Homes, Inc.; Georgetown (TX); On-site; USD 60,000 - 68,000; Full time

Job summary

Wesleyan Assisted Living in Georgetown, TX is seeking a Community Relations Liaison to work full-time within our Assisted Living and Memory Care community. The role focuses on lead-generation marketing with a relationship-based approach to driving occupancy and navigating the complexities of senior living.

The ideal candidate has a Bachelor's degree in marketing or related field, 5+ years in marketing/communications, and 2+ years in senior living or non-profit sectors.

Qualifications

• Bachelor's degree in marketing, communications, journalism, business or other related field.
• Minimum 5 years of experience in marketing and/or communications.
• Minimum of 2 years experience in senior living, healthcare and/or a non-profit, mission-based organization preferred.
• Proven experience in lead-generation marketing with a strong relationship-based approach to driving occupancy.
• Must be highly relational and able to relate to people in a manner that gains their confidence, support, and understanding.
• Lead with a servant-minded approach to all aspects of the job.
• Possess a passion for working within a senior living community!
• Align with and have enthusiasm about The Wesleyan's mission, culture, and core values.

Responsibilities

• Builds a pipeline of prospective residents through a relationship-based sales approach.
• Participants in local and surrounding community events as a representative of The Wesleyan.
• Responds to all telephone and website inquiries related to prospective residents and their family members.
• Schedules and conducts tours of the community with prospective residents.
• Coordinates with internal departments to ensure apartments are prepared for new resident move-in.
• Responsible for maintaining census at or above budgeted targets.
• Assists in the creation, modification, and implementation of marketing plans in support of census goals, ensuring materials are consistent with agreed-upon branding strategy.
• Assists with executing all communications activities and public relations in ways that are consistent with The Wesleyan brand.
• Assists with and utilizes The Wesleyan's online presence (web and social media) to improve social media reputation and public recognition in support of the goals of The Wesleyan.
• Assists in developing annual marketing, promotion, and advertising budgets.
• Acts as an ambassador of The Wesleyan and as a spokesperson as needed.
• Exhibits and demonstrates a complete commitment to the philosophy of the organization and those it serves.

Skills

Lead-generation marketing

Relationship-building

Marketing communications

Education

Bachelor's degree in Marketing or related field

Job description

Wesleyan Assisted Living in Georgetown, TX is seeking a Community Relations Liaison to work full-time within our Assisted Living and Memory Care community. The role focuses on lead-generation marketing with a relationship-based approach to driving occupancy and navigating the complexities of senior living.

The ideal candidate has a Bachelor's degree in marketing or related field, 5+ years in marketing/communications, and 2+ years in senior living or non-profit sectors.