Community Relations Liaison

The Wesleyan; Georgetown (TX); On-site; USD 60,000 - 68,000; Full time

Job summary

Wesleyan Assisted Living in Georgetown, TX is seeking a Community Relations Liaison to work full-time within our Assisted Living and Memory Care community. The role focuses on lead-generation marketing with a relationship-based approach to driving occupancy and navigating the complexities of senior living.

The ideal candidate has a Bachelor's degree in marketing or related field, 5+ years in marketing/communications, and 2+ years in senior living or non-profit sectors.

Qualifications

• Bachelor's degree in marketing, communications, journalism, business or other related field.
• Minimum 5 years of experience in marketing and/or communications.
• Minimum of 2 years experience in senior living, healthcare and/or a non-profit, mission-based organization preferred.
• Proven experience in lead-generation marketing with a strong relationship-based approach to driving occupancy.
• Must be highly relational and able to relate to people in a manner that gains their confidence, support, and understanding.
• Lead with a servant-minded approach to all aspects of the job.
• Possess a passion for working within a senior living community!
• Align with and have enthusiasm about The Wesleyan's mission, culture, and core values.

Responsibilities

• Builds a pipeline of prospective residents through a relationship-based sales approach.
• Participants in local and surrounding community events as a representative of The Wesleyan.
• Responds to all telephone and website inquiries related to prospective residents and their family members.
• Schedules and conducts tours of the community with prospective residents.
• Coordinates with internal departments to ensure apartments are prepared for new resident move-in.
• Responsible for maintaining census at or above budgeted targets.
• Assists in the creation, modification, and implementation of marketing plans in support of census goals, ensuring materials are consistent with agreed-upon branding strategy.
• Assists with executing all communications activities and public relations in ways that are consistent with The Wesleyan brand.
• Assists with and utilizes The Wesleyan's online presence (web and social media) to improve social media reputation and public recognition in support of the goals of The Wesleyan.
• Assists in developing annual marketing, promotion, and advertising budgets.
• Acts as an ambassador of The Wesleyan and as a spokesperson as needed.
• Exhibits and demonstrates a complete commitment to the philosophy of the organization and those it serves.

Skills

Lead-generation marketing

Relationship-building

Marketing communications

Education

Bachelor's degree in Marketing or related field

Job description

WESLEYAN ASSISTED LIVING, Georgetown, TX, US

3 days ago Requisition ID: 1111

Salary Range: $60,000.00 To $68,000.00 Annually

The work we do here is special. It takes someone special - YOU!

The Wesleyan is a senior living and healthcare community located in Georgetown, Texas, that has been providing personalized care and services to seniors for over 60 years. Every day we strive to make a difference in the quality of our resident's lives and we are looking for someone special like YOU to join us in making that difference and making it matter to the residents we serve.

We are currently looking for an experienced Community Relations Liaisonto work full-time within our Assisted Living and Memory Care community of The Wesleyan. Proven lead generation experience within an assisted living community along with a strong relationship-based approach to driving occupancy, an in-depth knowledge of navigating the complexities of assisted living, and a passion for ensuring prospective residents find a welcoming place to call home as they enter a new season of life will be essential to your success as a Community Relations Liaison at The Wesleyan.

Join us and be a part of a mission and values-based organization where you can make a difference and make it matter in the lives of others simply by bringing your passion and purpose to the work you do every day!

Essential Job Functions:

• Builds a pipeline of prospective residents through a relationship-based sales approach.
• Participates in local and surrounding community events as a representative of The Wesleyan.
• Responds to all telephone and website inquiries related to prospective residents and their family members.
• Schedules and conducts tours of the community with prospective residents.
• Coordinates with internal departments to ensure apartments are prepared for new resident move-in.
• Responsible for maintaining census at or above budgeted targets.
• Assists in the creation, modification, and implementation of marketing plans in support of census goals, ensuring materials are consistent with agreed-upon branding strategy.
• Assists with executing all communications activities and public relations in ways that are consistent with The Wesleyan brand.
• Assists with and utilizes The Wesleyan's online presence (web and social media) to improve social media reputation and public recognition in support of the goals of The Wesleyan.
• Assists in developing annual marketing, promotion, and advertising budgets.
• Acts as an ambassador of The Wesleyan and as a spokesperson as needed.
• Exhibits and demonstrates a complete commitment to the philosophy of the organization and those it serves.

Qualifications:

• Bachelor's degree in marketing, communications, journalism, business or other related field is required.
• Minimum 5 years of experience in the field of marketing and/or communications.
• Minimum of 2 years experience in senior living, healthcare and/or a non-profit, mission-based organization preferred.
• Proven experience in lead-generation marketing with a strong relationship-based approach to driving occupancy.
• Must be highly relational and able to relate to people in a manner that gains their confidence, support, and understanding.
• Lead with a servant-minded approach to all aspects of the job.
• Possess a passion for working within a senior living community!
• Align with and have enthusiasm about The Wesleyan's mission, culture, and core values.

The Wesleyan is an Equal Opportunity Employer