Senior Living Community Growth Director

Calyx Living; Durham (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Calyx Living seeks a dynamic Community Sales Director for its North Durham assisted living community. You will lead sales initiatives to grow occupancy, foster referrals, and manage the end-to-end incoming resident process while collaborating with the local marketing and operations teams.

The ideal candidate has 3–5 years of sales experience, strong communication skills, and CRM proficiency. This role is on-site and entails weekend event participation during the pre- and post-opening phases.

Qualifications

• At least 3–5 years of sales experience.
• Excellent written and conversational skills.
• Proficiency with CRM systems such as Salesforce and Yardi.

Responsibilities

• Deliver census growth by driving occupancy through community engagement and referrals.
• Drive external business development to build brand awareness and referral networks.
• Manage sales lead follow-up and progression through the sales cycle.
• Oversee the resident move-in process from start to finish.
• Develop and execute strategic marketing plans to guide efforts.
• Represent the community at events, especially weekends during pre- and post-opening phases.

Skills

Sales experience

Excellent communication

CRM familiarity

Education

Associate's degree

Bachelor's degree preferred

Tools

Salesforce

Yardi

Job description

Calyx Living seeks a dynamic Community Sales Director for its North Durham assisted living community. You will lead sales initiatives to grow occupancy, foster referrals, and manage the end-to-end incoming resident process while collaborating with the local marketing and operations teams.

The ideal candidate has 3–5 years of sales experience, strong communication skills, and CRM proficiency. This role is on-site and entails weekend event participation during the pre- and post-opening phases.