Senior Living Admissions & Outreach Director

Glen Park Senior Living; Los Angeles (CA); On-site; USD 65,000 - 100,000; Full time

Job summary

Glen Park Senior Living in Los Angeles, CA, seeks a Marketing Director/ Retirement Counselor to drive occupancy and lead generation while onboarding new residents. You will leverage CRM tools to nurture prospects, present community benefits, and coordinate admissions with families and residents.

The role requires engaging with aging adults respectfully, coordinating with the Executive team, and participating in community events to showcase the facility's strengths and care approach.

Qualifications

• Proven ability to present a professional image in outreach and onboarding.
• Experience with older adults is preferred.
• Completion of at least 60 college or continuing education units is required.
• First aid/CPR training is preferred.
• Flexibility to relocate and travel as needed for the position.
• Execute a Strategic Marketing Plan effectively.
• Utilize CRM software to manage all contacts.
• Show compassion and uplift seniors and their families.

Responsibilities

• Achieve maximum occupancy levels and meet monthly benchmarks.
• Follow up with leads and develop resources using CRM software.
• Present community benefits effectively.
• Understand customer needs and wants.
• Conduct morning rounds to ensure facilities are tour ready.
• Follow up on all leads, tours, reservations, and inquiries.
• Assist with administrative tasks.
• Attend community events.
• Write press releases.
• Maintain liaison with families and residents.
• Resolve resident complaints and grievances.
• Assist in the front office.
• Attend monthly family Potlucks.
• Obtain complete and accurate information to facilitate the admissions process.

Skills

Professional image

Experience with older adults

60 college units

First aid/CPR training

Relocation/travel flexibility

Execute Strategic Marketing Plan

CRM software usage

Compassionate and uplifting spirit

Education

60 college units

Tools

CRM software

Job description

Glen Park Senior Living in Los Angeles, CA, seeks a Marketing Director/ Retirement Counselor to drive occupancy and lead generation while onboarding new residents. You will leverage CRM tools to nurture prospects, present community benefits, and coordinate admissions with families and residents.

The role requires engaging with aging adults respectfully, coordinating with the Executive team, and participating in community events to showcase the facility's strengths and care approach.