Retirement Counselor

Glen Park Senior Living; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Glen Park Senior Living in Los Angeles is seeking a Marketing Director/Retirement Counselor to lead resident onboarding and drive lead generation for our community. You will collaborate with operations and sales to grow occupancy while delivering compassionate, client-focused outreach.

The role calls for savvy marketing planning, CRM utilization, and strong communication with families. We offer a dynamic, community-focused workplace in a warm, supportive environment.

Qualifications

• Must present a professional image to prospects.
• Experience with older adults preferred.
• Requires completion of at least 60 college or continuing education units.

Responsibilities

• Achieve maximum occupancy levels and meet monthly benchmarks.
• Follow up with leads and develop resources using CRM software.
• Present community benefits effectively to prospects.
• Understand customer needs and wants.
• Conduct morning rounds to ensure tours-ready facilities.
• Follow up on leads, tours, reservations and inquiries.
• Assist with administrative tasks.
• Attend community events and write press releases.
• Maintain liaison with families and residents.
• Resolve resident complaints and grievances.

Skills

Professional image

Experience with older adults

60 college units

Education

60 college units or higher

Tools

CRM software

Job description

About Us:

Glen Park Senior Living is dedicated to providing exceptional senior living solutions, focused on enriching the lives of our residents. With a commitment to excellence and a warm, supportive environment, we offer personalized services to meet individual needs.

Job Summary:

We're hiring aMarketing Director/ Retirement Counselor to join our team. In this role, you'll assist with resident onboarding and generate leads for our community.

Responsibilities:

1. Achieve maximum occupancy levels and meet monthly benchmarks.
2. Follow up with leads and develop new resources using CRM software.
3. Present community benefits effectively.
4. Understand customer needs and wants.
5. Conduct morning rounds to ensure facilities are tour ready.
6. Follow up on all leads, tours, reservations, and inquiries.
7. Assist with administrative tasks.
8. Attend community events.
9. Write press releases.
10. Maintain liaison with families and residents.
11. Resolve resident complaints and grievances.
12. Assist in the front office.
13. Attend monthly family Potlucks.
14. Obtain complete and accurate information to facilitate the admissions process.

Qualifications:

1. Presents a professional image to prospects through dress, behavior, and speech.
2. Experience working with older adults is preferred.
3. Completion of at least 60 college or continuing education units is required.
4. Current training in first aid and CPR is preferred.
5. Need to have the flexibility to relocate and travel as needed for the position.
6. Execute Strategic Marketing Plan
7. Utilize CRM software to manage all contacts.
8. Compassionate and uplifting spirit that is passionate about working with the senior population.

Special Skills Needed:

1. Personal characteristics, physical energy, and competence to work effectively with families seeking non-medical care.
2. Excellent communication skills.
3. Customer service and time management skills.

Physical Requirements:

1. Prolonged periods sitting at a desk and working on a computer.
2. Must be able to lift up to 15 pounds at times.

Lines of Supervision:

1. Supervision Given & To Whom: Executive Director, President, & VP of Marketing and Sales
2. Supervision Received & From Whom: Delegated by the Administrators.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.