Senior Lifecycle Growth Manager — Multi-Channel Campaigns

Leap; Oregon; Hybrid; USD 110,000 - 165,000; Full time

Job summary

Leap is seeking a Senior Lifecycle Marketing Manager to design and scale multi-channel programs that move members from awareness to activation and ongoing engagement. You will own lifecycle strategy and hands-on execution across email, SMS, direct mail, landing pages, and employer channels, partnering with Client Success, Clinical, Product, and Data teams to deliver measurable outcomes.

You will shape messaging with a focus on healthcare communications, drive experimentation with A/B and

Qualifications

• 5-7+ years of lifecycle marketing, CRM, retention, or related discipline.
• Hands-on experience with Braze, Iterable, Customer.io, and journey orchestration.
• Experience building integrated lifecycle programs across email and SMS.
• Strong instincts for segmentation, timing, personalization, and channel strategy.
• Excellent writing and editing for healthcare communications.

Responsibilities

• Design and optimize lifecycle journeys across awareness, enrollment, activation, and engagement.
• Own multi-channel campaigns across email, SMS, direct mail, landing pages, and employer channels.
• Translate strategy into compelling member communications; write/edit copy as needed.
• Lead client launches with timelines, audience strategy, messaging, tools, and post-launch measurement.
• Manage campaign builds, segmentation, personalization, and deployment; maintain QA.
• Develop landing experiences with Design and Engineering to improve conversions.

Skills

Lifecycle marketing

CRM

Retention

Growth

Member engagement

Campaign execution

Copywriting

Analytics

A/B testing

Tools

Braze

Iterable

Customer.io

Job description

Leap is seeking a Senior Lifecycle Marketing Manager to design and scale multi-channel programs that move members from awareness to activation and ongoing engagement. You will own lifecycle strategy and hands-on execution across email, SMS, direct mail, landing pages, and employer channels, partnering with Client Success, Clinical, Product, and Data teams to deliver measurable outcomes.

You will shape messaging with a focus on healthcare communications, drive experimentation with A/B and