Senior Lifecycle Marketing Manager — AI-Driven Provider Growth (Remote)

Spring Health; Oregon; Híbrido; USD 120.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health, Dental, Vision benefits

401(k) match

Paid time off

Parental leave

Fertility care reimbursement

Wellbeing programs

Professional development reimbursement

Donation matching

Descripción de la vacante

Spring Health, a global mental health company, seeks a Senior Lifecycle Marketing Manager to join our Provider Marketing team. This fully remote role will design and execute lifecycle campaigns to engage, retain, and activate our global provider network, spanning onboarding to long-term engagement.

You will own end-to-end strategies, collaborate with Clinical Operations, Product, and Data, and build AI-enabled workflows to accelerate go-to-market velocity while improving provider outcomes.

Formación

• 6+ years of experience in lifecycle or retention marketing.
• Proven success leading multi-channel engagement programs.
• Experience with segmentation, personalization, and testing strategies.
• Proficiency in marketing automation and analytics platforms (e.g., Iterable).
• Advanced AI fluency for messaging and prompts/frameworks.

Responsabilidades

• Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction.
• Design and launch multi-channel campaigns tailored to key moments across the provider journey.
• Oversee the strategy and execution of email, SMS, and in-app messaging for onboarding to long-term engagement.
• Partner with Clinical Operations, Product, and Data to ensure message alignment.
• Use performance data and experimentation to inform continuous improvements.
• Build scalable segmentation and journey strategies reflecting provider behaviors.
• Build AI-enabled marketing workflows to accelerate GTM velocity.

Conocimientos

Lifecycle marketing

Retention marketing

Multi-channel campaigns

AI fluency

Collaboration

Healthcare/marketplace experience

Analytics & segmentation

Iterable

Herramientas

Iterable

Descripción del empleo

Spring Health, a global mental health company, seeks a Senior Lifecycle Marketing Manager to join our Provider Marketing team. This fully remote role will design and execute lifecycle campaigns to engage, retain, and activate our global provider network, spanning onboarding to long-term engagement.

You will own end-to-end strategies, collaborate with Clinical Operations, Product, and Data, and build AI-enabled workflows to accelerate go-to-market velocity while improving provider outcomes.