Senior Lifecycle Marketing Manager — Remote

Boulder; Portland (OR); Hybrid; USD 140,000 - 155,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision

Remote-friendly with hardware provided

401(k) retirement savings

Job summary

Boulder Care is seeking a hands-on Senior Lifecycle Marketing Manager to own the full lifecycle of patient communications, from enrollment through ongoing care and re-engagement. You will build and optimize automations, set activation KPIs, and own channel strategy in a regulated healthcare setting.

You will lead lifecycle campaigns end-to-end, leveraging Braze, data-driven insights, and collaboration with product and care teams to improve activation and retention while navigating compliance and

Qualifications

• 4+ years in lifecycle marketing.
• Hands-on ownership of Braze or a comparable CRM platform.
• Experience building a lifecycle marketing function from the ground up.
• Track record of activation or retention KPI ownership and accountability.
• Healthcare, regulated industry, or payer reporting experience is a strong plus.
• Experience in product marketing or content marketing is a strong plus.

Responsibilities

• Own the patient lifecycle end to end.
• Manage pre-enrollment, retention, and post-churn re-engagement automations.
• Translate strategy into production-ready campaigns: workflow config, audience segmentation, targeting logic, messages.
• Elevate transactional communications tied to product moments.
• Run continuous A/B testing and optimize cadence across channels.
• Expand our channel mix to reach patients in new ways.

Skills

Lifecycle marketing

KPI ownership

Data-driven

Campaign management

Ownership mindset

Tools

Braze

Job description

Boulder Care is seeking a hands-on Senior Lifecycle Marketing Manager to own the full lifecycle of patient communications, from enrollment through ongoing care and re-engagement. You will build and optimize automations, set activation KPIs, and own channel strategy in a regulated healthcare setting.

You will lead lifecycle campaigns end-to-end, leveraging Braze, data-driven insights, and collaboration with product and care teams to improve activation and retention while navigating compliance and