Lifecycle Marketing Manager — Reactivation & Engagement

Ladders; United States; Remote; USD 125,000 - 140,000; Full time

Benefits offered by this job

Equity participation

Unlimited vacation policy

Paid parental leave

Employer-sponsored healthcare

401k retirement savings plan

Job summary

Ladders in the Healthcare space is seeking an Active Member Marketing Manager to shape lifecycle and engagement strategy for members. This remote role focuses on reactivating inactive audiences and deepening ongoing participation, owning annual and quarterly roadmaps, and building segmentation based on member behavior.

You will coordinate communications across teams, partner with clinical stakeholders to align marketing and clinical messaging, and drive end-to-end campaigns in Braze with a focus

Qualifications

• 4–7 years in lifecycle, CRM, retention or engagement marketing.
• Hands-on Braze expertise to build complex campaigns.
• Experience across multiple channels including email and at least one of SMS, push, or in-app messaging.
• Proven experimental rigor in designing, executing, and analyzing campaigns.
• Ability to develop and define processes from scratch.

Responsibilities

• Map the member journey to enhance engagement and regain inactive members.
• Own the annual and quarterly engagement roadmap with clear strategic direction.
• Develop a segmentation model based on member interactions and behaviors.
• Manage a cohesive member communication calendar across multiple teams.
• Inventory existing communication touchpoints and maintain an updated source of truth.
• Partner with clinical teams to distinguish marketing and clinical communications effectively.
• Build and execute campaigns end to end in Braze with a focus on quality and delivery.

Skills

Lifecycle marketing

CRM/Retention

End-to-end program ownership

Tools

Braze

Job description

Ladders in the Healthcare space is seeking an Active Member Marketing Manager to shape lifecycle and engagement strategy for members. This remote role focuses on reactivating inactive audiences and deepening ongoing participation, owning annual and quarterly roadmaps, and building segmentation based on member behavior.

You will coordinate communications across teams, partner with clinical stakeholders to align marketing and clinical messaging, and drive end-to-end campaigns in Braze with a focus