Senior Lifecycle Marketing Manager — PLG Activation (Remote)

ClickHouse; Phoenix (AZ); Hybrid; USD 144,000 - 195,000; Full time

Benefits offered by this job

Flexible work environment - remote‑frI

Healthcare - employer contributions

Equity in the company

Time off - flexible

Home office setup USD 500

Global gatherings

Job summary

ClickHouse is seeking a Senior Lifecycle Marketing Manager to own the end-to-end lifecycle strategy across Cloud signups, trials, and prospects. You will build behavior-triggered nurture programs that respond to product usage and engagement, delivering timely messages at each stage of the customer journey.

This hands-on, individual contributor role requires designing onboarding journeys in collaboration with Growth PMs and engineering, running always-on nurture for the sales-led funnel, and

Qualifications

• 6+ years owning lifecycle, email, or growth marketing programs (onboarding, activation, nurture, retention).
• At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product sold to developers or data practitioners.
• Proven track record of building behavior-triggered lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company with a free trial, free tier, or self-serve signup.
• Analytical mindset with ability to interpret data, identify trends, run experiments, and make data-driven decisions.
• Excellent written and verbal communication skills, with demonstrated ability to create engaging content for developers and to work closely with engineers and product partners.
• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines.
• Preferred: experience at a company with an open-source product.

Responsibilities

• Own the lifecycle marketing strategy end-to-end, from Cloud signup onboarding through activation, conversion and expansion, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline.
• Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals, so the right message reaches the right user at the right stage.
• Design and optimize onboarding journeys for ClickHouse Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation.
• Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage that warm prospects for sales and accelerate open opportunities.
• Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix, using results to improve engagement and conversion.
• Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements.
• Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities.

Skills

Lifecycle marketing

Email marketing

Growth marketing

Data analysis

Communication

Project management

Open-source experience

Job description

ClickHouse is seeking a Senior Lifecycle Marketing Manager to own the end-to-end lifecycle strategy across Cloud signups, trials, and prospects. You will build behavior-triggered nurture programs that respond to product usage and engagement, delivering timely messages at each stage of the customer journey.

This hands-on, individual contributor role requires designing onboarding journeys in collaboration with Growth PMs and engineering, running always-on nurture for the sales-led funnel, and