Lifecycle Marketing Architect for PLG/SLG (Remote)

ClickHouse; Columbus (OH); Remote; USD 144,000 - 195,000; Full time

Benefits offered by this job

Flexible work environment

Healthcare - Employer contributions

Equity in the company - Every new, etc

Job summary

ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own how we engage, activate, and grow our user base across the customer journey. Your mission is to turn Cloud signups, trial users, and prospects into pipeline and self‑serve MRR through behavior‑driven lifecycle programs across email and in‑product channels.

You'll design the nurture engine that powers both our PLG and sales‑led motions. This is a hands‑on, individual contributor role.

Qualifications

• 6+ years owning lifecycle, email, or growth marketing programs (onboarding, activation, nurture, retention).
• At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product sold to developers or data practitioners.
• Proven track record of building behavior-triggered lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company with a free trial, free tier, or self-serve signup.
• Analytical mindset, with the ability to interpret data, identify trends, run experiments, and make data-driven decisions.
• Excellent written and verbal communication skills, with demonstrated ability to create engaging content for developers and to work closely with engineers and product partners.
• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines.
• Preferred: experience at a company with an open-source product.

Responsibilities

• Own the lifecycle marketing strategy end-to-end, from Cloud signup onboarding through activation, conversion and expansion, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline.
• Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals, so the right message reaches the right user at the right stage.
• Design and optimize onboarding journeys for ClickHouse Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation.
• Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage that warm prospects for sales and accelerate open opportunities.
• Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix, using results to improve engagement and conversion.
• Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements.
• Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities.

Skills

Lifecycle marketing

Email marketing

Growth marketing

Data-driven

Communication

Project management

Job description

ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own how we engage, activate, and grow our user base across the customer journey. Your mission is to turn Cloud signups, trial users, and prospects into pipeline and self‑serve MRR through behavior‑driven lifecycle programs across email and in‑product channels.

You'll design the nurture engine that powers both our PLG and sales‑led motions. This is a hands‑on, individual contributor role.