Lifecycle Growth Lead – PLG Activation (Remote)

ClickHouse; Houston (TX); Hybrid; USD 144,000 - 195,000; Full time

Benefits offered by this job

Flexible remote-friendly environment

Healthcare contributions

Equity in the company

Generous time off policy

Home office setup stipend ($500)

Company-wide gatherings

Job summary

ClickHouse is seeking a Senior Lifecycle Marketing Manager to own end-to-end lifecycle programs across Cloud onboarding, activation, and expansion. You will craft behavior-driven nurture across email and in-product channels to drive self-serve MRR and pipeline, building from the ground up as the first lifecycle marketer.

You will design onboarding journeys, run always-on nurture for PLG and sales-led funnels, run testing roadmaps, and report funnel metrics.

Qualifications

• 6+ years owning lifecycle, email, or growth marketing programs.
• At least 3 years at a database, data infrastructure, developer tooling, or API company.
• Proven track record of building behavior-triggered lifecycle programs at a PLG company with trials.
• Analytical mindset with data interpretation and experimentation.
• Excellent written and verbal communication for developers and engineers.
• Strong project management and ability to handle multiple programs.
• Preferred: experience at a company with an open-source product.

Responsibilities

• Own the lifecycle marketing strategy end-to-end, from Cloud signup onboarding through activation, conversion and expansion, accountable for trial-to-paid conversion, MQL volume, and influenced pipeline.
• Build behavior-triggered nurture programs that respond to product usage and intent signals to reach users at the right stage.
• Design onboarding journeys for Cloud signups, align email touchpoints with in-product experiences to drive activation.
• Run always-on nurture for the sales-led funnel with segmentation by persona, use case, and funnel stage.
• Build and run a testing roadmap across subject lines, cadence, content formats, and channel mix.
• Report on lifecycle funnel metrics for PLG and SLG and identify drop-off points for improvements.
• Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities.

Skills

Lifecycle marketing

Email marketing

Growth marketing

Analytics

Communication skills

Project management

PLG experience

Open-source exposure

Job description

ClickHouse is seeking a Senior Lifecycle Marketing Manager to own end-to-end lifecycle programs across Cloud onboarding, activation, and expansion. You will craft behavior-driven nurture across email and in-product channels to drive self-serve MRR and pipeline, building from the ground up as the first lifecycle marketer.

You will design onboarding journeys, run always-on nurture for PLG and sales-led funnels, run testing roadmaps, and report funnel metrics.