Senior Lifecycle Growth Marketing Lead

ClickHouse; St. Louis (MO); Remote; USD 144,000 - 195,000; Full time

Benefits offered by this job

Healthcare

Stock options

Flexible time off

Home office stipend

Global gatherings

Job summary

ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own how we engage, activate, and grow our user base across the entire customer journey. You will design the nurture engine powering both our PLG and sales-led motions, turning cloud signups and trial users into pipeline and self-serve MRR.

This is a hands-on, individual contributor role. You will build from the ground up, try new marketing strategies, and collaborate with a passionate community of ClickHouse users.

Qualifications

• 6+ years owning lifecycle, email, or growth marketing programs (onboarding, activation, nurture, retention).
• At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product sold to developers or data practitioners.
• Proven track record of building behavior-triggered lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company with a free trial, free tier, or self-serve signup.
• Analytical mindset, with the ability to interpret data, identify trends, run experiments, and make data-driven decisions.
• Excellent written and verbal communication skills, with demonstrated ability to create engaging content for developers and to work closely with engineers and product partners.
• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines.
• Preferred: experience at a company with an open-source product.

Responsibilities

• Own the lifecycle marketing strategy end-to-end from onboarding to activation, conversion and expansion.
• Build behavior-triggered nurture programs responding to product usage, content engagement, and intent signals.
• Design onboarding journeys for Cloud signups and align email touchpoints with in-product experiences.
• Run always-on nurture for the sales-led funnel with segmented streams by persona and stage.
• Build and run a testing roadmap across subject lines, cadence, formats, and channels.
• Report on lifecycle funnel metrics for PLG and SLG and identify drop-off points for improvements.
• Track industry trends and emerging technologies to identify new lifecycle opportunities.

Skills

Lifecycle marketing

Analytics

Communication

Project management

Job description

ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own how we engage, activate, and grow our user base across the entire customer journey. You will design the nurture engine powering both our PLG and sales-led motions, turning cloud signups and trial users into pipeline and self-serve MRR.

This is a hands-on, individual contributor role. You will build from the ground up, try new marketing strategies, and collaborate with a passionate community of ClickHouse users.