Senior Director, Growth Strategy & Insights (Remote)

University of Phoenix; Phoenix (AZ); Remote; USD 119,000 - 239,000; Full time

Benefits offered by this job

Annual Bonus Award

Annual Equity Award

Deferred Compensation Plan

Tuition discount for employee and/or a

Job summary

University of Phoenix is seeking a Senior Director of Marketing Strategy & Insights to identify growth opportunities and drive strategic priorities. You will work with executive leaders to decide where to play, what to prioritize, and how to win using rigorous evidence and repeatable research capabilities.

Partnering with Brand, GTM, Academic, Finance, Analytics and Communications, you will shape market strategy, research standards, and portfolio decisions that affect direct channels, programs,

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Strategy, Market Research, Analytics, or related field.
• Ten years of progressive experience in growth, commercial, marketing, research, insights, or related field including leadership.
• Five years of leadership experience with cross-functional teams.
• Experience in higher education or another competitive, regulated category preferred.

Responsibilities

• Lead the development of the University’s strategic growth initiatives and translate into executable plans.
• Stay ahead of consumer behavior changes, AI, and education competition; define owner/partner pathways.
• Set strategy for Fields of Study, programs, and new revenue opportunities; guide investment.
• Lead Strategic Growth and Research, allocate resources, develop talent, ensure outcomes.
• Develop scalable market/audience research capabilities and establish governance for insights.
• Lead university positioning and differentiation strategies using market insights to guide growth.

Skills

Leadership experience

Market trends knowledge

Strategic thinking

Quantitative and qualitative research

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Economics, Strategy, Market Research, Analytics, or related field

Job description

University of Phoenix is seeking a Senior Director of Marketing Strategy & Insights to identify growth opportunities and drive strategic priorities. You will work with executive leaders to decide where to play, what to prioritize, and how to win using rigorous evidence and repeatable research capabilities.

Partnering with Brand, GTM, Academic, Finance, Analytics and Communications, you will shape market strategy, research standards, and portfolio decisions that affect direct channels, programs,