Senior Lifecycle Growth Marketing Lead (Remote)

University of Phoenix; United States; Remote; USD 88,000 - 177,000; Full time

Benefits offered by this job

Medical, dental and vision plans

401(k) employer match

Tuition discount for you and dependets

Job summary

University of Phoenix is seeking a Senior Manager, Lifecycle Marketing & Growth to design and execute lifecycle strategies that move prospective students from interest to enrollment. You’ll lead data‑driven journeys across email, SMS/MMS, direct mail, web, and display, with a focus on engagement, conversion and revenue.

You will identify funnel growth opportunities, justify tests and optimization roadmaps, and collaborate with product teams and external partners to scale GTM initiatives.

Qualifications

• Bachelor’s degree in Marketing or related field with progressive lifecycle marketing experience.
• 5+ years in lifecycle/engagement marketing, CRM, or product marketing.
• Experience with multi‑channel campaigns across email, SMS, direct mail, web.
• Familiarity with Agile product teams and go‑to‑market processes.

Responsibilities

• Develop lifecycle marketing and go‑to‑market strategy across the funnel.
• Size funnel growth opportunities using data; translate into plans.
• Create audience messaging, offers, channels, cadence; set success metrics.
• Monitor funnel and campaign performance; identify trends and barriers.
• Optimize touchpoints across email, SMS, direct mail, web, display.
• Lead direct mail programs: strategy, testing, production, vendor mgmt.
• Collaborate with cross‑functional teams to execute GTM initiatives.
• Ensure strategies are executable, measurable, and compliant.
• Apply AI and emerging tech to improve personalization and testing.
• Present findings to leadership and inform future investments.
• Perform other duties as required.

Skills

Audience segmentation

Personalization

Journey orchestration

Multi‑channel marketing

AI marketing

CRM engagement

Analytics

Marketing automation

Education

Bachelor’s degree in Marketing or related field

High school diploma + 9 years experience

Tools

Marketing automation

CRM systems

Analytics platforms

Job description

University of Phoenix is seeking a Senior Manager, Lifecycle Marketing & Growth to design and execute lifecycle strategies that move prospective students from interest to enrollment. You’ll lead data‑driven journeys across email, SMS/MMS, direct mail, web, and display, with a focus on engagement, conversion and revenue.

You will identify funnel growth opportunities, justify tests and optimization roadmaps, and collaborate with product teams and external partners to scale GTM initiatives.