Senior Lead Media Buyer — Remote ABM & Multi-Channel

Lumen; Augusta (ME); Presencial; USD 132.000 - 176.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Life benefits

Voluntary lifestyle benefits

Descripción de la vacante

Lumen seeks an experienced marketing leader to drive paid media strategy across search, social, and ABM for enterprise clients. You will manage a seven-figure portfolio across Google, YouTube, LinkedIn, and more, aligning audiences, sequencing, and budgets to maximize downstream revenue.

Responsibilities include governance, experimentation, and cross-functional collaboration to optimize media effectiveness and ROI. A strong analytics mindset and ABDM experience are essential.

Formación

• Bachelor’s degree in business, Marketing, or a related area.
• 8+ years of experience buying B2B paid media in-house or at an agency.
• Demonstrated management of at least a seven-figure annual media budget.
• Strong analytical skills: platform reporting, BI dashboards.

Responsabilidades

• Set the enterprise approach for paid media across search, social and ABM.
• Own a seven-figure annual media portfolio across Google, YouTube, LinkedIn and more.
• Coordinate audiences, targeting, sequencing and budgets across platforms.
• Make pacing decisions and document investment choices.
• Diagnose and resolve complex performance or measurement issues.
• Anticipate changes in media platforms, privacy and regulation; recommend improvements.
• Establish governance for account structure, taxonomy, hygiene, exclusions and audits.
• Lead an experimentation roadmap across bidding, audiences, offers and formats.
• Advise senior marketers on media effectiveness and ROI.
• Collaborate with Creative, Marketing Ops, Field Marketing, Finance and Analytics.

Conocimientos

B2B paid media

ABM platforms

Budget management

Analytics

Educación

Bachelor's degree in business/marketing

Herramientas

Google Ads

LinkedIn Campaign Manager

Demandbase

Descripción del empleo

Lumen seeks an experienced marketing leader to drive paid media strategy across search, social, and ABM for enterprise clients. You will manage a seven-figure portfolio across Google, YouTube, LinkedIn, and more, aligning audiences, sequencing, and budgets to maximize downstream revenue.

Responsibilities include governance, experimentation, and cross-functional collaboration to optimize media effectiveness and ROI. A strong analytics mindset and ABDM experience are essential.