Remote Senior Paid Media Strategist — ABM & Pipeline Growth

OpenKrill; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Horizon3.ai seeks a Senior Digital Paid Ads Manager to own the strategy, execution, and optimization of its paid digital advertising programs. This senior individual-contributor role turns audience intelligence, account priorities, campaign strategy, and creative direction into measurable pipeline and revenue impact across LinkedIn, search, display, retargeting, programmatic, and ABM channels.

You will report to the Director, Digital Marketing and collaborate with Demand Generation, ABM, Field

Qualifications

• Own the paid digital advertising strategy across assigned segments, audiences, regions, products, and funnel stages.
• Build integrated paid media strategies across awareness, demand creation, account engagement, opportunity acceleration, and customer or expansion motions.
• Monitor audience quality, reach, frequency, saturation, intent, and engagement to improve targeting over time.
• Own end-to-end execution of paid campaigns, including briefs, audience setup, creative requirements, build, QA, launch, monitoring, optimization, and reporting.
• Define and own paid media KPIs, including reach, frequency, engagement, click-through rate, cost per click, conversion rate, and pipeline metrics.

Responsibilities

• Own end-to-end execution of paid campaigns, including briefs, audience setup, creative requirements, build, QA, launch, monitoring, optimization, and reporting.
• Build and manage campaigns across paid social, search, display, retargeting, programmatic, partner, and account-based channels.
• Partner with Content, Product Marketing, ABM, and Creative teams to develop and test ads, landing pages, offers, proof points, and calls to action.
• Establish a structured testing roadmap across audience, creative, message, offer, placement, bid strategy, landing page, cadence, and conversion experience.
• Monitor in-flight performance and make timely adjustments to bids, budgets, targeting, placements, frequency, creative rotation, and campaign sequencing.

Skills

Paid media strategy

Campaign management

ABM collaboration

Analytics & reporting

Cross-functional teamwork

Job description

Horizon3.ai seeks a Senior Digital Paid Ads Manager to own the strategy, execution, and optimization of its paid digital advertising programs. This senior individual-contributor role turns audience intelligence, account priorities, campaign strategy, and creative direction into measurable pipeline and revenue impact across LinkedIn, search, display, retargeting, programmatic, and ABM channels.

You will report to the Director, Digital Marketing and collaborate with Demand Generation, ABM, Field