Senior Lead Gen Enablement Strategist

JPMorganChase; Jersey City (NJ); Vor Ort; USD 120.000 - 160.000; Vollzeit

Zusammenfassung

JPMorganChase in Jersey City is seeking a Lead Generation Enablement Strategist to simplify routing, measurement, and landing page QA, accelerating lead generation programs across digital channels. You will enable campaign teams to launch with confidence by turning complex requirements into repeatable best practices and ensuring alignment with analytics, marketing technology, and web strategy teams.

The role emphasizes creating scalable standards, documenting playbooks, and driving governance to

Qualifikationen

• 5+ years of relevant B2B marketing experience in demand generation, lead generation, campaign operations, or marketing strategy.
• Experience enabling or managing multichannel digital marketing programs across paid and owned channels.
• Proficiency with common marketing tools (CRM, marketing automation, web analytics, and campaign performance reporting).
• Strong analytical and problem-solving skills; able to diagnose issues, identify root causes, and recommend improvements.
• Proven ability to gain stakeholder alignment and influence without direct authority in a matrixed environment.

Aufgaben

• Serve as a subject-matter expert on rules-based routing and handoff logic, helping teams navigate dependencies and avoid common implementation issues.
• Unlock untapped growth by partnering with Marketing and Sales stakeholders to bring net-new lines of business into digital lead generation. Define qualification rules and routing levers, and translate requirements to product partners for implementation.
• Reinforce lead generation measurement principles (KPIs, conversions, funnel integrity) in partnership with analytics and marketing technology stakeholders.
• Partner with web strategy teams to ensure landing pages align with campaign intent and are set up to convert measurably.
• Coordinate and/or perform pre-launch landing page and campaign QA to validate key conversion elements and tracking readiness.
• Establish repeatable intake and execution workflows that improve speed to launch and reduce rework across teams.
• Develop and maintain documentation, playbooks, and educational guides that translate complex requirements into clear, usable steps.
• Facilitate stakeholder alignment across a matrixed organization, driving decisions and shared accountability.
• Support governance and controls by ensuring work follows required approval processes and standards.

Kenntnisse

Lead generation

Campaign operations

Marketing analytics

Stakeholder influence

Communication skills

Ausbildung

Bachelor's degree in marketing or business

Tools

CRM systems

Marketing automation

Web analytics

Workfront

Jira

Tableau

Jobbeschreibung

JPMorganChase in Jersey City is seeking a Lead Generation Enablement Strategist to simplify routing, measurement, and landing page QA, accelerating lead generation programs across digital channels. You will enable campaign teams to launch with confidence by turning complex requirements into repeatable best practices and ensuring alignment with analytics, marketing technology, and web strategy teams.

The role emphasizes creating scalable standards, documenting playbooks, and driving governance to