Lead Marketing Analytics & Audience Strategy

JPMorgan Chase & Co.; Wilmington (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Lead Business Systems Analyst in Marketing Data and Analytics to design and deliver data-driven audience and targeting solutions that improve campaign execution across digital channels.

You’ll translate business goals into clear requirements, define data standards, and partner with teams to implement measurable changes that enhance speed, quality, and control. You will identify responsible AI opportunities, support human-in-the-loop operating models, and

Qualifications

• Bachelor’s degree in Data Science, Statistics, Information Systems, or a related field.
• Experience in data analytics and/or customer segmentation, with the ability to connect analytical outputs to campaign execution outcomes.
• Proficiency with SQL and common analytics and reporting tools (for example: Python, Excel, Tableau, Adobe).
• Ability to translate business requirements into technical specifications and communicate complex topics to non-technical partners.
• Strong understanding of digital marketing fundamentals, measurement, and test-and-learn optimization.
• Strong project execution skills, including planning, dependencies, and risk/issue management across stakeholders.
• Strong written and verbal communication skills, with the ability to influence partners and explain artificial intelligence-supported decisions and controls clearly.

Responsibilities

• Design data and audience management approaches that enable consistent, reusable targeting and measurement across campaigns.
• Develop data quality monitoring and automated operational reporting to reduce manual work and improve reliability.
• Analyze performance and targeting inputs from systems of record and approved analytical signals to improve relevance and efficiency.
• Standardize audience outputs and documentation (requirements, definitions, and testing checklists) to accelerate delivery and reduce defects.
• Manage end-to-end execution for data initiatives, including monitoring, issue triage, and proactive alerting to protect delivery and results.
• Partner with Product and Technology to define functional designs and delivery plans for platform enhancements and cross-channel initiatives.
• Identify responsible artificial intelligence opportunities and support “human-in-the-loop” operating models with clear controls, explainability expectations, and measurable outcomes.

Skills

Data analytics

Customer segmentation

SQL

Python

Excel

Tableau

Adobe

Education

Bachelor’s degree in Data Science, Statistics, Information Systems, or a related field

Tools

Jira

Confluence

Microsoft Project

PowerPoint

Salesforce

Segment

SAS

Adobe

Job description

JPMorgan Chase & Co. is seeking a Lead Business Systems Analyst in Marketing Data and Analytics to design and deliver data-driven audience and targeting solutions that improve campaign execution across digital channels.

You’ll translate business goals into clear requirements, define data standards, and partner with teams to implement measurable changes that enhance speed, quality, and control. You will identify responsible AI opportunities, support human-in-the-loop operating models, and