Senior Lead Gen Enablement Strategist

JPMorgan Chase & Co.; Jersey City (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

JPMorgan Chase & Co. in New Jersey seeks a Lead Generation Enablement Strategist in Payments Marketing to drive conversion through optimized routing, measurement, and landing page quality assurance.

You will translate complex requirements into repeatable standards, enable campaign teams to leverage evolving form and routing capabilities, and partner with analytics, marketing technology, and web strategy to ensure goals are met.

Qualifications

• 5+ years of relevant B2B marketing experience in demand generation or lead generation.
• Experience enabling multichannel digital marketing programs across paid and owned channels.
• Ability to work within complex, rules-based workflows (routing, dependencies, handoffs).
• Proficiency with marketing tools (CRM, marketing automation, web analytics, and reporting).
• Strong analytical and problem-solving skills.
• Proven ability to gain stakeholder alignment in a matrixed environment.
• Excellent written and verbal communication skills.
• Strong attention to detail and governance.

Responsibilities

• Serve as SME on rules-based routing and handoff logic for campaigns.
• Partner with Marketing and Sales to bring new lines of business into digital lead gen.
• Reinforce lead generation measurement principles with analytics stakeholders.
• Ensure landing pages align with campaign intent and convert measurably.
• Coordinate pre-launch landing page and campaign QA to validate conversions.
• Establish repeatable intake and execution workflows to speed launches.

Skills

Lead generation

Campaign operations

Analytics

Stakeholder management

Excellent communication

Attention to detail

Governance & controls

Education

Bachelor’s degree in marketing or business

Tools

CRM

Marketing automation

Web analytics

Tableau

Job description

JPMorgan Chase & Co. in New Jersey seeks a Lead Generation Enablement Strategist in Payments Marketing to drive conversion through optimized routing, measurement, and landing page quality assurance.

You will translate complex requirements into repeatable standards, enable campaign teams to leverage evolving form and routing capabilities, and partner with analytics, marketing technology, and web strategy to ensure goals are met.