Senior B2B Media Strategist & Budget Leader

Lumen; Phoenix (AZ); Remote; USD 132,000 - 185,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Voluntary lifestyle benefits

Job summary

Lumen is hiring for a strategic media leader who will own and optimize a multi-channel B2B paid media program across Google, LinkedIn, Display, YouTube and more. You’ll drive investment choices, balance short-term signals with downstream revenue, and partner with Creative, Analytics and Ops to maximize impact.

Ideal candidates have 8+ years of experience managing seven-figure budgets, strong analytical skills, and a track record in ABM strategies for enterprise clients.

Qualifications

• 8+ years of experience buying B2B paid media.
• Experience with Google Ads and LinkedIn Campaign Manager.
• Demandbase or comparable ABM platform experience required.
• Ability to manage seven-figure annual media budgets.

Responsibilities

• Set the enterprise approach for paid search, paid social and ABM media.
• Own the architecture and performance of a seven-figure annual media portfolio.
• Integrate audiences, targeting, sequencing and budgeting across platforms.
• Exercise independent judgment on pacing and reallocation across platforms.
• Diagnose and resolve high-complexity performance or measurement issues.
• Lead cross-functional initiatives to improve media effectiveness.
• Establish governance and best practices for account structure and hygiene.

Skills

Analytical skills

Budget management

Cross-functional collaboration

ABM platform experience

Education

Bachelor’s degree in business/Marketing

Master’s degree or equivalent

Tools

Google Ads

LinkedIn Campaign Manager

Demandbase

Job description

Lumen is hiring for a strategic media leader who will own and optimize a multi-channel B2B paid media program across Google, LinkedIn, Display, YouTube and more. You’ll drive investment choices, balance short-term signals with downstream revenue, and partner with Creative, Analytics and Ops to maximize impact.

Ideal candidates have 8+ years of experience managing seven-figure budgets, strong analytical skills, and a track record in ABM strategies for enterprise clients.