Senior K-12 Education Content Strategist & Writer

Participate Learning; Chapel Hill (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) with company match

Paid parental leave

Generous vacation and sick time

Fertility benefits

Adoption assistance

Fully stocked kitchen

Volunteer time off

Professional development funds

Job summary

Participate Learning, headquartered in Chapel Hill, NC, is seeking a Senior Content Writer & Strategist to craft clear, compelling education content across blogs, newsletters, case studies, and campaigns. You will translate complex concepts for teachers and district leaders, interview education stakeholders, and maintain the voice across materials.

You will shape editorial calendars, own the blog, repurpose content, and collaborate with Product, Research, and Marketing.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Education, or a related field preferred.
• 5+ years of professional writing, editorial, communications, education, or related experience.
• Demonstrated exceptional writing ability through a portfolio of substantive work.
• Meaningful professional experience in K–12 education, education publishing, education communications, or a role requiring deep engagement with schools and educators.
• Experience interviewing subject‑matter experts and translating complex information into compelling content.
• Content marketing, SEO, email marketing, campaign strategy, analytics, or digital marketing experience is valuable but not required.

Responsibilities

• Write high-quality blogs, newsletters, case studies, thought leadership, website content, campaign content, and other long- and short-form materials.
• Translate complex education concepts, research, product information, and school stories into clear, engaging content.
• Interview educators, school and district leaders, internal experts, and partners to uncover insights and stories worth sharing.
• Write for audiences ranging from teachers to district leaders, adapting tone, framing, and depth while maintaining Participate Learning’s voice.
• Revise thoughtfully, using feedback to continually strengthen your writing, speed, and editorial judgment.
• Help shape and manage the editorial calendar, and align it with organizational priorities.
• Take ownership of Participate Learning’s blog as a useful, relevant destination for educators and education leaders.
• Identify opportunities to revisit, strengthen, and repurpose existing content.
• Lead editorial development of recurring communications, including product emails and organization-wide new updates.
• Work with marketing colleagues to apply search and digital content best practices as needed.
• Write from the audience’s point of view, starting with what educators and school leaders genuinely care about.
• Apply firsthand understanding of teaching, student needs, educator workload, school priorities, families, staffing, and accountability.
• Collaborate with Product, Research and Evaluation, Implementation, Partnerships, and Marketing teams to develop accurate and compelling content.
• Partner with social media, design, paid media, sales enablement, and other marketing functions to adapt core content for different channels and campaigns.
• Contribute strong editorial judgment during collaborative reviews and help teams identify the clearest and most audience-centered way to communicate an idea.
• Manage multiple writing projects and deadlines while maintaining a consistently high standard of quality.

Skills

Exceptional writing

Editing

Storytelling

Interviewing

Audience understanding

Editorial judgment

Research skills

Education

Bachelor’s degree in English/Journalism/Communications/Education

Job description

Participate Learning, headquartered in Chapel Hill, NC, is seeking a Senior Content Writer & Strategist to craft clear, compelling education content across blogs, newsletters, case studies, and campaigns. You will translate complex concepts for teachers and district leaders, interview education stakeholders, and maintain the voice across materials.

You will shape editorial calendars, own the blog, repurpose content, and collaborate with Product, Research, and Marketing.