Lead Content Strategist, Digital Experiences

The Digital Asset Management Consortium, Inc.; Northern, New York (KY, NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Material in New York/Austin, USA is seeking a Senior Content Strategist to drive content strategy across large-scale websites and digital products. You will partner with strategy, UX, product design, and technology teams to shape content hierarchies, messaging, and scalable content systems, with copywriting as a plus.

The role emphasizes collaboration with cross-functional teams, development of content frameworks, and governance through editorial calendars and style guidelines.

Qualifications

• 5–8 years of experience in content strategy.
• Experience leading content strategy for large-scale websites.
• Strong strategic, analytical, and problem-solving skills.
• Excellent communication with cross-functional partners.
• Experience defining content requirements for component-based design systems and CMS-driven sites.
• Familiarity with agile methodology.

Responsibilities

• Lead content strategy workstreams across large-scale websites, digital products, and other digital experiences.
• Plan and run content strategy workshops with clients and internal teams.
• Analyze results of stakeholder interviews and customer research to inform content direction.
• Partner with UX and Product Design to define page-level content strategy, content hierarchy, messaging priorities, user pathways, and calls to action.
• Help shape information architecture, navigation systems, content groupings, and audience pathways for complex digital experiences.
• Create content strategy deliverables including frameworks, guidelines, and recommendations.
• Perform content inventories, content audits, and gap analyses.
• Define content models and requirements that inform reusable components, design systems, and CMS architecture.
• Capture metadata, taxonomy, and nomenclature guidelines.
• Create, evaluate, and update content according to defined guidelines; implement naming and tagging conventions.
• Manage content matrices, editorial calendars, and style guidelines.
• Document current end-to-end content management processes.
• Manage and mentor junior team members.

Skills

Content strategy

Strategic thinking

Analytical skills

Communication

UX collaboration

Digital marketing

Adobe Creative Suite

Microsoft Office

Google Docs

Tools

Adobe Creative Suite

Microsoft Office

Google Docs

Job description

Material in New York/Austin, USA is seeking a Senior Content Strategist to drive content strategy across large-scale websites and digital products. You will partner with strategy, UX, product design, and technology teams to shape content hierarchies, messaging, and scalable content systems, with copywriting as a plus.

The role emphasizes collaboration with cross-functional teams, development of content frameworks, and governance through editorial calendars and style guidelines.