EdTech Content Marketing Lead - Editorial Strategy

Teaching Strategies; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Equity program

Health insurance

401k with match

Flexible work

Unlimited PTO

Parental leave

Tuition assistance

Tech equipment

Job summary

Teaching Strategies is seeking a Content Manager to own the editorial calendar and develop assets across webinars, virtual summits, video, and web content.

You will partner with Product Marketing, Education, Creative, Sales, and channel owners to translate strategy into clear, actionable content for educators and buyers, while measuring impact and guiding optimization. This role blends hands-on writing with strategic production in a flexible, hybrid US-based environment.

Qualifications

• 4-7 years in content marketing or integrated marketing with hands-on writing and production.
• Experience building and executing a content calendar tied to campaigns.
• Organized with track record producing content across multiple formats.
• Experience in complex B2B environments with multi-stakeholder buying cycles.
• EdTech or education sector familiarity is a plus.
• Strong collaboration with Product Marketing, Demand Gen, Education, and Creative.
• Excellent writing, editing, and storytelling abilities.
• Knowledge of web content practices, SEO basics, and metrics.
• Curious about AI/tools to scale production without losing quality.
• Hands-on producer as well as planner; strong cross-functional communicator.

Responsibilities

• Translate campaign strategy into an editorial and content calendar for webinars, summits, video, and web content.
• Partner with Product Marketing to bring positioning and value propositions to life.
• Coordinate with Education and Creative on content production.
• Write blogs and content assets; collaborate with copywriter and education inputs.
• Own webinars and demos playbooks, topics, format, quality, and decks.
• Guide the Associate Content Manager on social execution and calendar.
• Localize content for target accounts and states in line with strategy.
• Track content performance and tie to campaign reporting.
• Collaborate with channel owners to align content with distribution and goals.

Skills

Content marketing

Editorial calendar

Writing

SEO fundamentals

B2B marketing

EdTech experience

Cross-functional

Analytics

Content production

Localization

Job description

Teaching Strategies is seeking a Content Manager to own the editorial calendar and develop assets across webinars, virtual summits, video, and web content.

You will partner with Product Marketing, Education, Creative, Sales, and channel owners to translate strategy into clear, actionable content for educators and buyers, while measuring impact and guiding optimization. This role blends hands-on writing with strategic production in a flexible, hybrid US-based environment.