Senior Journey Planning & Omnichannel Activation Lead

Universal Studios; Orlando (FL); Presencial; USD 70.000 - 100.000; Jornada completa

Descripción de la vacante

Universal Orlando is seeking a Senior Representative, Journey Planning & Omnichannel Orchestration to translate GTM strategies into coordinated, customer-centric activation plans across paid, owned, and earned channels.

You will develop journey maps, messaging hierarchies, and roadmaps, collaborating with Go to Market, Brand Strategy, Audience Strategy, Analytics, and Creative teams to ensure consistent customer experiences.

Formación

• Ability to understand business objectives and translate approved direction into clear activation planning deliverables.
• Understanding of how audience, message, channel, and timing connect within an integrated activation plan.
• Knowledge of paid, owned, and earned channel roles and how they support different stages of the customer journey.
• Ability to coordinate effectively with strategy, creative, analytics, and channel partners in a matrixed environment.
• Ability to organize approved strategy into clear plans with sequencing, priorities, owners, and timelines.
• Ability to interpret basic performance reporting and support plan updates based on guidance.
• Strong verbal and written communication skills and documentation of decisions.
• Exposure to marketing automation tools and project management/workflow platforms.

Responsabilidades

• Omnichannel Activation Plan Support—document messaging priorities, audience needs, timing, sequencing, and channel roles.
• Cross-Channel Coordination—coordinate inputs, timelines, dependencies, and handoffs across channel teams.
• Journey Planning & Communications—develop journey maps and planning deliverables using established frameworks.
• Audience & Performance Support—apply guidance and review performance inputs to adjust plans.
• Planning Documentation & Workflow—maintain plans, templates, status updates, and decision records in workflow tools.
• Environmental, Health & Safety responsibilities per UO policy.
• Perform other duties as assigned.

Conocimientos

Business & Planning

Omnichannel Marketing

Journey Planning

Cross-Functional Collaboration

Execution & Operational Rigor

Data Fluency

Communication

Tools/Tech Familiarity

Educación

Bachelor's degree

Herramientas

Marketing automation tools

Project management tools

CDPs exposure

Descripción del empleo

Universal Orlando is seeking a Senior Representative, Journey Planning & Omnichannel Orchestration to translate GTM strategies into coordinated, customer-centric activation plans across paid, owned, and earned channels.

You will develop journey maps, messaging hierarchies, and roadmaps, collaborating with Go to Market, Brand Strategy, Audience Strategy, Analytics, and Creative teams to ensure consistent customer experiences.