Head of Journey Automation & Marketing Data Ops

Universal Studios; Orlando (FL); On-site; USD 170,000 - 210,000; Full time

Job summary

Universal Studios in Orlando seeks a Director to lead Journey Automation & Marketing Data Operations, shaping strategy, governance, and execution of data-driven marketing using first-party guest data.

You will own executable audiences, journey activation, data readiness, and privacy controls across platforms such as Snowflake, Adobe Experience Platform and Adobe Journey Optimizer, partnering with analytics and cross-functional teams.

Qualifications

• 10+ years in marketing technology, data, CRM, or related disciplines.
• 5+ years of people leadership experience.
• Strong understanding of audience development and activation.
• Ability to translate business goals into data and technical requirements.
• Experience with first-party data and privacy considerations.

Responsibilities

• Lead strategy and governance for audience development and activation.
• Own guest data operations and data readiness standards.
• Oversee journey automation execution across platforms like Adobe Journey Optimizer and Adobe AEP.
• Partner with analytics, privacy, and technology to ensure compliant data use.
• Develop scalable processes, KPIs, and SLA for data operations.
• Lead and develop the Journey Automation & Marketing Data Operations teams.

Skills

Audience development

Targeting

Journey automation

Data governance

Cross-functional leadership

Communication

Problem-solving

Education

Bachelor's degree in Marketing, Business, or related field

Advanced degree or certifications in marketing tech or analytics

Tools

SQL

Snowflake

Adobe Experience Platform

Adobe Journey Optimizer

Job description

Universal Studios in Orlando seeks a Director to lead Journey Automation & Marketing Data Operations, shaping strategy, governance, and execution of data-driven marketing using first-party guest data.

You will own executable audiences, journey activation, data readiness, and privacy controls across platforms such as Snowflake, Adobe Experience Platform and Adobe Journey Optimizer, partnering with analytics and cross-functional teams.