Omnichannel Journey Planner & Activation Lead

Universal Orlando Resort; Orlando (FL); Sur place; USD 85 000 - 120 000; Plein temps

Résumé du poste

Universal Orlando Resort is seeking a Senior Representative, Journey Planning & Omnichannel Orchestration to translate Go to Market strategies into coordinated, customer-centric activation plans across paid, owned, and earned channels.

You will develop journey maps, messaging hierarchies, and integrated roadmaps, ensuring alignment with business objectives, audience needs, timing, content, and channel roles.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• 3+ years in marketing, communications planning, or cross-channel campaigns.
• Experience coordinating multiple teams and delivering integrated plans.

Responsabilités

• Translate approved GTM strategies into actionable omnichannel plans with messaging priorities, audience needs, timing, and channel roles.
• Coordinate planning inputs, timelines, dependencies, and handoffs across channel teams; identify gaps and elevate issues.
• Develop journey maps and communications planning deliverables using established frameworks and brand standards.
• Apply audience guidance to plans and support plan adjustments with Analytics and Audience Strategy.
• Maintain current plans, templates, status updates, and decision records in workflow tools; ensure clear communication across teams.
• Follow Environmental, Health & Safety policies and participate in related activities.
• Perform other duties as assigned.

Connaissances

Business acumen

Omnichannel marketing

Journey planning

Cross-functional collaboration

Operational rigor

Data fluency

Communication skills

Marketing tools

Formation

Bachelor’s degree in marketing or related field

Outils

Workfront

Marketing automation

Description du poste

Universal Orlando Resort is seeking a Senior Representative, Journey Planning & Omnichannel Orchestration to translate Go to Market strategies into coordinated, customer-centric activation plans across paid, owned, and earned channels.

You will develop journey maps, messaging hierarchies, and integrated roadmaps, ensuring alignment with business objectives, audience needs, timing, content, and channel roles.