Senior Journey Planning & Omnichannel Specialist

Think Advertising Jobs; Orlando (FL); Presencial; USD 70.000 - 100.000; Jornada completa

Descripción de la vacante

Universal Orlando seeks a Senior Representative to translate approved GTM strategies into coordinated omnichannel activation plans across paid, owned, and earned channels. You will map journeys, craft messaging hierarchies, and develop analysis-driven roadmaps in collaboration with cross-functional teams.

In this role, you will document sequencing, timelines, and ownership, while partnering with analytics, brand, and channel teams to ensure consistent customer experiences across touchpoints

Formación

• Bachelor’s degree in marketing, business, communications, or related field required.
• 3+ years of experience in marketing, communications planning, campaign planning, channel activation, project coordination, or related discipline.
• Experience coordinating work across multiple teams, stakeholders, deliverables, and deadlines.
• Experience supporting the development or execution of integrated, cross-channel marketing plans.

Responsabilidades

• Translate go-to-market strategies into actionable omnichannel plans with messaging priorities, audience needs, timing, sequencing, and channel roles.
• Coordinate planning inputs, timelines, dependencies, and handoffs across channel teams.
• Develop journey maps and communications planning deliverables using established frameworks and brand standards.
• Apply audience guidance to plans and review performance inputs with Analytics to support plan adjustments.
• Maintain current plans, templates, status updates, and decision records in workflow tools.

Conocimientos

Business & Planning

Omnichannel Marketing

Journey Planning

Cross-Functional Collaboration

Execution & Ops

Data Fluency

Communication Skills

Tools Familiarity

Educación

Bachelor’s degree in Marketing, Business, Communications, or related field

Herramientas

Workfront

Marketing automation tools

CDPs

Descripción del empleo

Universal Orlando seeks a Senior Representative to translate approved GTM strategies into coordinated omnichannel activation plans across paid, owned, and earned channels. You will map journeys, craft messaging hierarchies, and develop analysis-driven roadmaps in collaboration with cross-functional teams.

In this role, you will document sequencing, timelines, and ownership, while partnering with analytics, brand, and channel teams to ensure consistent customer experiences across touchpoints