Senior Martech Engineer — Omnichannel Campaign Automation

Universal Orlando Resort; Orlando (FL); On-site; USD 110,000 - 160,000; Full time

Job summary

Universal Orlando Resort is seeking a Senior Developer for DDM Development & Campaign Automation to deliver personalized, omnichannel communications at scale using Adobe Journey Optimizer and Salesforce Marketing Cloud. You will build, test, and deploy email, push, SMS and related channels with a focus on scalable personalization, high-volume campaigns, and operational efficiency.

You will lead technical delivery, collaborate with cross-functional teams, ensure QA and compliance, and drive

Qualifications

• 5+ years of experience in marketing technology, digital messaging, or campaign development.
• Proven experience building and executing personalized messaging at scale.
• Familiarity with Agile/Scrum environments.

Responsibilities

• Implement and manage email, push, SMS, and other messaging channels via AJO.
• Develop scalable personalization using dynamic content and real-time attributes.
• Build, QA, and deploy campaigns across channels with high accuracy and timeliness.
• Collaborate with Product, Marketing, Creative, QA, Data Engineering, and Analytics teams.
• Ensure compliance with data governance and deliverability standards.

Skills

Customer journey orchestration

Event-driven messaging

Channel execution

HTML/CSS

APIs and data flows

QA processes

Deliverability

Agile/Scrum

Localization & accessibility

Troubleshooting

Education

Bachelor’s degree in CS/IS/Marketing Tech/Marketing

Tools

Adobe Journey Optimizer

Adobe Campaign Orchestration

Federated Audience Composition

Adobe Experience Platform

Salesforce Marketing Cloud

Job description

Universal Orlando Resort is seeking a Senior Developer for DDM Development & Campaign Automation to deliver personalized, omnichannel communications at scale using Adobe Journey Optimizer and Salesforce Marketing Cloud. You will build, test, and deploy email, push, SMS and related channels with a focus on scalable personalization, high-volume campaigns, and operational efficiency.

You will lead technical delivery, collaborate with cross-functional teams, ensure QA and compliance, and drive