Senior Journey Architect – Lifecycle Marketing (NYC)

Planet Group; New York (NY); On-site; USD 85,000 - 93,000; Full time

Job summary

The Planet Group is seeking a Journey Builder to join a Fortune 500 client on a 12-month contract, onsite in New York. This role focuses on designing, testing, and deploying customer journeys, with emphasis on lifecycle marketing initiatives.

You'll collaborate with stakeholders across global projects, optimize campaigns with A/B testing, and drive performance improvements while ensuring timely delivery and operational integrity.

Qualifications

• 5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives
• Education:BA/BS preferred, or equivalent work experience
• Experience withCRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys
• High aptitude for logical reasoning and critical thinking. Experience in SQL preferred.
• Exhibit high attention to detail and organization to deliver quality projects in a timely manner
• Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks.
• Ability to react calmly to curveballs, devise contingency plans, make judgment calls and pivot as needed under pressure in anevolving environment
• Great teammate mentality with strong consideration for impact on partners
• Effective communication skills in all mediums--from slack and email to presentations.

Responsibilities

• Developing, testing, and deploying customer journeys. This involves assessing product and strategy objectives, platformcapabilities and data needs.
• Collaborating and communicating clearly and effectively with stakeholders given the complexities of global large-scaleprojects, ensuring that operational plans, deliverables and risks are properly addressed andaligned.
• Optimizing performance through A/B testing to drive incremental growth and overall program improvement. Monitoringcampaign performance for operational integrity, and identifying and communicating issues tointernal teams.
• Identifying key opportunities of improvement in campaign performance, operational efficiency and processes, and producttooling.
• Building a knowledge portal of best practices and playbooks that serve as a reference and training resource.

Skills

Lifecycle marketing

CRM platforms

SQL

Attention to detail

Communication skills

Team player

Education

BA/BS preferred

Tools

Salesforce Marketing Cloud

ExactTarget

Braze

Oracle Responsys

Job description

The Planet Group is seeking a Journey Builder to join a Fortune 500 client on a 12-month contract, onsite in New York. This role focuses on designing, testing, and deploying customer journeys, with emphasis on lifecycle marketing initiatives.

You'll collaborate with stakeholders across global projects, optimize campaigns with A/B testing, and drive performance improvements while ensuring timely delivery and operational integrity.