Senior Journey Orchestration Architect (Remote-First)

GTX Solutions LLC; California; Remote; USD 110,000 - 140,000; Full time

Job summary

GTX Solutions LLC, a CourtAvenue Company, is a boutique consultancy focused on CRM, CDPs, real-time activation, personalization and MarTech integrations. We lead data activation and delivery for enterprise CRM programs on the Salesforce platform, including Marketing Cloud and Data 360, spanning email, SMS and direct mail.

Our teams take over, stabilize and modernize live, high-volume programs, improving journeys, decisioning and measurement over time.

Qualifications

• 6+ years of experience in CRM, lifecycle marketing, marketing automation or customer journey design.
• Hands-on experience with at least one enterprise journey orchestration platform.
• Experience designing journeys with complex logic across multiple channels.
• Strong understanding of audience segmentation, data-driven triggers and decisioning.
• Experience with testing and optimization methods.
• Strong documentation and stakeholder communication skills.

Responsibilities

• Design multichannel journeys across email, SMS, push, direct mail and paid media, including entry criteria, branching, exits, suppression and prioritization.
• Translate CRM and lifecycle strategy into journey requirements and decisioning logic.
• Build and configure journeys in orchestration platforms such as Salesforce Journey Builder, Adobe Journey Optimizer, Braze or Iterable, and direct builders when needed.
• Define triggers and event signals with data teams, and confirm audiences and attributes support journey logic.
• Govern the journey library, including naming, versioning, documentation and conflict management across programs.
• Design A/B and multivariate tests, analyze results and iterate.
• Partner with analytics teams to define journey-level KPIs and success measures.
• Lead migration of existing journeys between platforms or partners, including logic mapping and validation.
• Work with creative and content teams on modular content and dynamic personalization.
• Present journey designs, performance and recommendations to client stakeholders.

Skills

CRM

Lifecycle marketing

Marketing automation

Customer journey design

Data-driven targeting

Stakeholder communication

Tools

Salesforce Journey Builder

Adobe Journey Optimizer

Braze

Iterable

SQL

AMPscript

Job description

GTX Solutions LLC, a CourtAvenue Company, is a boutique consultancy focused on CRM, CDPs, real-time activation, personalization and MarTech integrations. We lead data activation and delivery for enterprise CRM programs on the Salesforce platform, including Marketing Cloud and Data 360, spanning email, SMS and direct mail.

Our teams take over, stabilize and modernize live, high-volume programs, improving journeys, decisioning and measurement over time.