Lifecycle Marketing Orchestrator: Multi-Channel Campaigns

WorkGenius Group; New York (NY); On-site; USD 83,000 - 124,000; Full time

Job summary

WorkGenius Group in New York is seeking a Journey Builder to design, test, and deploy automated, multi-channel customer journeys across acquisition, engagement, retention, and awareness. You will translate strategies into actionable workflows while coordinating with strategy, product, engineering, and business teams.

The role requires 5–7 years of lifecycle marketing experience, hands-on CRM platform expertise (Salesforce Marketing Cloud, Braze, Oracle Responsys), and strong analytics including

Qualifications

• 5–7 years of lifecycle marketing experience.
• Hands-on experience with CRM/email platforms such as Salesforce Marketing Cloud, ExactTarget, Braze, or Oracle Responsys.
• Strong understanding of journey orchestration, marketing automation, audience segmentation, and large-scale personalized communications.
• Experience with A/B testing, campaign performance measurement, optimization strategies, and SQL.
• Excellent cross-functional collaboration, organization, communication, problem-solving, and multitasking skills.

Responsibilities

• Develop, test, and deploy automated, personalized, multi-channel customer journeys and lifecycle marketing campaigns.
• Execute customer communications supporting acquisition, engagement, retention, awareness, and customer engagement initiatives.
• Translate marketing strategies and business objectives into actionable campaign workflows while evaluating audience data, platform capabilities, and technical dependencies.
• Collaborate with strategy, product, engineering, and business teams to launch communications across multiple digital services and manage timelines, deliverables, and risks.
• Monitor live campaigns, conduct A/B testing, resolve operational issues, and improve campaign performance, efficiency, documentation, and marketing technology capabilities.

Skills

Lifecycle Marketing

CRM

Customer Journey Orchestration

Marketing Automation

Audience Segmentation

Salesforce Marketing Cloud

Braze

A/B Testing

Campaign Optimization

SQL

Tools

Salesforce Marketing Cloud

ExactTarget

Braze

Oracle Responsys

Job description

WorkGenius Group in New York is seeking a Journey Builder to design, test, and deploy automated, multi-channel customer journeys across acquisition, engagement, retention, and awareness. You will translate strategies into actionable workflows while coordinating with strategy, product, engineering, and business teams.

The role requires 5–7 years of lifecycle marketing experience, hands-on CRM platform expertise (Salesforce Marketing Cloud, Braze, Oracle Responsys), and strong analytics including