Senior Media Planner

POPPIN JAY INC DBA BLUE CHIP; Northbrook (IL); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

401K Contributions

Flexible PTO

Generous Holiday Schedule

Rewards & Recognition Program

Bonus Eligibility

Summer Hours

Job summary

POPPIN JAY INC DBA BLUE CHIP is seeking a Senior Integrated Media Planner to drive strategic development and execution of integrated media opportunities for current clients, including management of media planning, buying, implementation and performance analysis.

The role emphasizes collaboration with the team and agency counterparts to develop original, impactful media strategies, optimize campaigns, and build strong vendor relationships in a fast-paced environment.

Qualifications

• Bachelor’s degree from an accredited four-year college or university preferred.
• 4+ years of relevant media planning experience; 2+ years in a media planning role.
• Demonstrates knowledge of offline and online media and analytics.
• Demonstrates experience with shopper marketing.
• Knowledge of digital disciplines including display, online video, CTV, rich media, programmatic, social media, influencer media, SEM, digital coupons, ad operations.
• Understanding of media planning, negotiation, implementation and performance analysis.
• Experience writing and selling in proposals/plans for integrated media efforts.

Responsibilities

• Develops and implements integrated media strategies—partnering with the Associate Director and SVIP.
• Manages day-to-day strategic media planning activities for assigned accounts with oversight from the Associate Director.
• Collaborates with the Integrated Media team and agency cross-functional teams on campaign strategies and tactical considerations.
• Uncovers client objectives, challenges and needs related to Integrated Media.
• Co-develops integrated media briefs, strategy and vendor proposals and presents to clients.
• Oversees campaign performance reviews, budget tracking and media spend/billing.

Skills

Media Planning

Analytics

Negotiation

Proposals

Education

Bachelor’s degree (preferred)

Job description

TheSeniorIntegratedMediaPlannerisafulltimeroleresponsibleforthestrategicdevelopmentandexecutionofintegratedmediaopportunitieswithcurrentclients,aswellasthemanagement/oversightofthemediaplanning,buying,implementation,andperformanceanalysisfortheircampaigns.TheSeniorIntegratedMediaPlannerisexpectedtocontinuouslychallengethemselves,theirclient(s)&agencycounterpartstounitetodeveloprelevant,original,andimpactfulmediastrategiesandtest&learnopportunitiesthatspanthefullspectrumofmedia.

Essential Duties and Responsibilities:

• PartnerswithAssociateDirector,asneeded,todevelopandimplementmediastrategies


• SeeksadviceandcounselfromSVP,IntegratedPlanning(SVIP),forproperdevelopmentofintegratedmediabriefs,objectives&strategiestoensureastrongfoundationonwhichtobuildanintegratedplan.


• Developsandimplementsintegratedmediastrategies—partneringwiththeAssociateDirector,andSVIP.


• Managestheday-to-daystrategicmediaplanningactivitiesforassignedaccount(s)whileengagingoversightandsupportofAssocDirector,whennecessary.


• CollaborateswiththeIntegratedMediateamandagencycross-functionalteamsonthedevelopmentofintegratedmediacampaignstrategiesandtacticalconsiderationsforclients,andbeabletospeaktotheuniquewaysdifferentstrategiesandtacticsworkwithinacampaignstructure


• Uncovers/understandsclientobjectives,challengesandneedsasitpertainstoIntegratedMedia


• ResponsibleforIntegratedMediabriefco-development,strategicapproach,vendor/partner/publisherproposalevaluation&negotiation,mediarecommendationdevelopment,andpresentationtoclients


• Responsibleforcampaignoversight;inclusiveof,butnotlimitedtoregularlyreviewingperformancewithanalyticsteam,optimizations,implications,trackingofthebudgetandmediaspends&ensuringproperbilling


• Developsstrongknowledgeofthechangingmedialandscapebynetworking,meetingwithandbuildingrelationshipswithnewvendor/partners,etc.;understandingthebenefitsbetweenworkingwithdifferentvendorsandbeabletoclearlyprovidestrategicrationaleforallvendorrecommendations


• Develops&sharesmediaPOV’sasneeded(bothinternally&clientfacing)

Qualifications:

• Education:bachelor’sdegreefromanaccreditedfour-yearcollegeoruniversitypreferred


• 4+yearsofrelevantmediaplanningexperiencerequired;2+yearsinamediaplanningrole


• Demonstratesknowledgeofbothofflineandonlinemediaandanalytics


• Demonstratesexperiencewithshoppermarketing


• Demonstratesknowledgeandunderstandingofdigitaldisciplinesincluding,butnotlimitedtodisplay,onlinevideo,CTV,richmedia,programmatic,socialmedia,influencermedia,SEM,digitalcoupons,adoperationsetc.


• Demonstratesunderstandingofmediaplanning,negotiation,implementation,andperformanceanalysis


• Experiencewritingandsellinginproposals/plansforintegratedmediaefforts


• 401KContributions


• FlexiblePTOPolicy&GenerousHolidaySchedule


• Rewards&RecognitionProgram


• BonusEligibility


• SummerHours

ThepayrangeforthispositioninIllinoisisexpectedtobebetween$70,000to$80,000perYear.However,basepayofferedisbasedonmarketlocation,andmayvaryfurtherdependingonindividualizedfactorsforjobcandidates,suchasjob-relatedknowledge,skills,experience,andotherobjectiveconsiderations

Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.