Senior Integrated Media Strategist

ADP, Inc.; Northbrook (IL); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

401K Contributions

Flexible PTO Policy

Generous Holiday Schedule

Rewards & Recognition Program

Bonus Eligibility

Summer Hours

Job summary

Blue Chip is seeking a Senior Integrated Media Planner for a full-time role responsible for strategic development and execution of integrated media opportunities with current clients, as well as management of media planning, buying, implementation, and performance analysis.

The role requires 4+ years in media planning, collaboration with cross-functional teams, and a proactive approach to test-and-learn opportunities across display, online video, CTV and more.

Qualifications

• Education: bachelor’s degree in a related field preferred.
• 4+ years of relevant media planning experience required; 2+ years in a planning role.
• Knowledge of offline and online media and analytics.
• Experience with shopper marketing and digital disciplines (display, online video, CTV, social, programmatic).
• Understanding of media planning, negotiation, implementation, and performance analysis.
• Experience writing and selling proposals/plans for integrated media efforts.

Responsibilities

• Develop and implement media strategies with supervision as needed.
• Seek guidance from SVP, Integrated Planning for briefs and objectives.
• Oversee day-to-day strategic media planning activities for assigned accounts.
• Collaborate with cross-functional teams to develop integrated media campaign strategies.
• Uncover client objectives and needs as they pertain to Integrated Media.
• Co-develop media briefs, evaluate proposals, and present to clients.
• Oversee campaigns including performance reviews, optimizations, and budget tracking.

Skills

Media planning

Negotiation

Proposals

Campaign analysis

Education

Bachelor's degree from an accredited four-year college or university

Job description

Blue Chip is seeking a Senior Integrated Media Planner for a full-time role responsible for strategic development and execution of integrated media opportunities with current clients, as well as management of media planning, buying, implementation, and performance analysis.

The role requires 4+ years in media planning, collaboration with cross-functional teams, and a proactive approach to test-and-learn opportunities across display, online video, CTV and more.