Senior Growth Campaign Strategist

Northern Trust; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Northern Trust is seeking a Senior Integrated Campaign Strategist to lead high-impact campaigns that connect client needs, business priorities, and measurable growth within asset management. You will develop, execute, and optimize campaigns across channels, leveraging insights and performance data to influence stakeholders and drive business outcomes.

The role demands a strategic thinker with deep knowledge of marketing automation (Marketo) and CRM (Salesforce), plus strong cross-functional

Qualifications

• 7+ years of experience in integrated marketing, campaign strategy, demand generation, or related roles within asset management.
• Experience developing audience-centric customer journeys across channels, including journey mapping, nurture strategies, content orchestration, and conversion optimization.
• Strong project management, stakeholder management, and executive communication skills.

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned to business priorities, growth objectives, and target client segments.
• Partner with product, sales, client marketing, and distribution teams to translate business goals into measurable marketing strategies.
• Create strategic campaign briefs that define audience, messaging, channel strategy, KPIs, and success metrics.
• Leverage audience insights, competitive intelligence, and market trends to inform campaign strategy and positioning.
• Develop and optimize audience-centric customer journeys across channels, identifying engagement opportunities, aligning content and experiences to client needs, and improving conversion throughout the marketing funnel.
• Drive demand generation initiatives, including audience segmentation, lead generation, nurture strategies, lead scoring methodologies, sales enablement, and lead lifecycle optimization to improve engagement, lead quality, and pipeline.
• Monitor and analyze campaign, lead, and pipeline performance, translating data into actionable recommendations that optimize marketing effectiveness, ROI.
• Collaborate with content, creative, digital, and product marketing teams to develop compelling, audience-centric messaging and thought leadership programs.
• Own day-to-day campaign management, including timelines, deliverables, stakeholder communications, and issue resolution.
• Lead cross-functional campaign workstreams, ensuring alignment, accountability, and effective communication across stakeholders.
• Partner with agencies, publishers, and vendors to optimize campaign execution and investment performance.
• Support campaign reporting, budget management, and operational processes to improve efficiency and scale.
• Stay current on industry, client, and marketing trends, identifying opportunities for innovation.

Skills

Integrated marketing

Campaign strategy

Demand generation

Channel management

Marketing analytics

CRM/Marketing automation

Cross-functional partnership

Project management

Executive communication

Tools

Marketo

Salesforce

Job description

Northern Trust is seeking a Senior Integrated Campaign Strategist to lead high-impact campaigns that connect client needs, business priorities, and measurable growth within asset management. You will develop, execute, and optimize campaigns across channels, leveraging insights and performance data to influence stakeholders and drive business outcomes.

The role demands a strategic thinker with deep knowledge of marketing automation (Marketo) and CRM (Salesforce), plus strong cross-functional