Sr. Integrated Campaign Specialist, Northern Trust Asset Management

Northern Trust; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Northern Trust is seeking a Senior Integrated Campaign Strategist to lead high-impact campaigns that connect client needs, business priorities, and measurable growth within asset management. You will develop, execute, and optimize campaigns across channels, leveraging insights and performance data to influence stakeholders and drive business outcomes.

The role demands a strategic thinker with deep knowledge of marketing automation (Marketo) and CRM (Salesforce), plus strong cross-functional

Qualifications

• 7+ years of experience in integrated marketing, campaign strategy, demand generation, or related roles within asset management.
• Experience developing audience-centric customer journeys across channels, including journey mapping, nurture strategies, content orchestration, and conversion optimization.
• Strong project management, stakeholder management, and executive communication skills.

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned to business priorities, growth objectives, and target client segments.
• Partner with product, sales, client marketing, and distribution teams to translate business goals into measurable marketing strategies.
• Create strategic campaign briefs that define audience, messaging, channel strategy, KPIs, and success metrics.
• Leverage audience insights, competitive intelligence, and market trends to inform campaign strategy and positioning.
• Develop and optimize audience-centric customer journeys across channels, identifying engagement opportunities, aligning content and experiences to client needs, and improving conversion throughout the marketing funnel.
• Drive demand generation initiatives, including audience segmentation, lead generation, nurture strategies, lead scoring methodologies, sales enablement, and lead lifecycle optimization to improve engagement, lead quality, and pipeline.
• Monitor and analyze campaign, lead, and pipeline performance, translating data into actionable recommendations that optimize marketing effectiveness, ROI.
• Collaborate with content, creative, digital, and product marketing teams to develop compelling, audience-centric messaging and thought leadership programs.
• Own day-to-day campaign management, including timelines, deliverables, stakeholder communications, and issue resolution.
• Lead cross-functional campaign workstreams, ensuring alignment, accountability, and effective communication across stakeholders.
• Partner with agencies, publishers, and vendors to optimize campaign execution and investment performance.
• Support campaign reporting, budget management, and operational processes to improve efficiency and scale.
• Stay current on industry, client, and marketing trends, identifying opportunities for innovation.

Skills

Integrated marketing

Campaign strategy

Demand generation

Channel management

Marketing analytics

CRM/Marketing automation

Cross-functional partnership

Project management

Executive communication

Tools

Marketo

Salesforce

Job description

As a global leader in innovative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families, corporations and institutions

.
Since 1889, we have aligned our efforts with our three guiding Principles That Endure: Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwid

e.
With more than 135 years of financial experience and over 24,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional servi

ce.
Help shape the future of growth marketing at one of the world's leading asset managers. As Northern Trust Asset Management continues to expand its marketing capabilities, we're seeking a Senior Integrated Campaign Strategist to lead high-impact campaigns that connect client needs, business priorities, and measurable gro

wth.
The Senior Integrated Campaign Strategist will develop, execute, and optimize integrated marketing campaigns that drive awareness, engagement, lead generation, and business growth across key client segments and distribution channels. Leveraging audience insights, competitive intelligence, and performance data, this individual will create strategies that advance business objectives, influence stakeholders, and deliver measurable outc

omes.
Responsibilities I

• nclude
  Develop and execute integrated, multi-channel marketing campaigns aligned to business priorities, growth objectives, and target client se
• gments.Partner with product, sales, client marketing, and distribution teams to translate business goals into measurable marketing stra
• tegies.Create strategic campaign briefs that define audience, messaging, channel strategy, KPIs, and success m
• etrics.Leverage audience insights, competitive intelligence, and market trends to inform campaign strategy and posit
• ioning.Develop and optimize audience-centric customer journeys across channels, identifying key engagement opportunities, aligning content and experiences to client needs, and improving conversion throughout the marketing
• funnel.Drive demand generation initiatives, including audience segmentation, lead generation, nurture strategies, lead scoring methodologies, sales enablement, and lead lifecycle optimization to improve engagement, lead quality, and pipeline
• growth.Monitor and analyze campaign, lead, and pipeline performance, translating data into actionable recommendations that optimize marketing effectiveness, improve ROI, and support business
• growth.Collaborate with content, creative, digital, and product marketing teams to develop compelling, audience-centric messaging and thought leadership pr
• ograms.Own day-to-day campaign management, including timelines, deliverables, stakeholder communications, and issue reso
• lution.Lead cross-functional campaign workstreams, ensuring alignment, accountability, and effective communication across stakeh
• olders.Partner with agencies, publishers, and vendors to optimize campaign execution and investment perfo
• rmance.Support campaign reporting, budget management, and operational processes to improve efficiency and scala
• bility.Stay current on industry, client, and marketing trends, identifying opportunities for innovation and

growth.
Require

• Skills
  7+ years of experience in integrated marketing, campaign strategy, demand generation, or related roles within asset ma
• nagement.Deep understanding of financial advisors and institutional investor a
• udiences.Experience developing audience-centric customer journeys across channels, including journey mapping, nurture strategies, content orchestration, and conversion opti
• mization.Experience building integrated campaign strategies that align audience insights, messaging, channel strategy, lead generation, sales enablement, and measurement into a cohesive growth
• program.Demonstrated success developing and executing marketing programs that drive engagement, qualified leads, pipeline growth, and measurable business
• outcomes.Demonstrated ability to analyze campaign, lead, and pipeline performance data, translate insights into actionable recommendations, and continuously optimize marketing programs to improve business
• outcomes.Proven ability to build cross-functional partnerships, align stakeholders around shared objectives, and influence marketing strategy and best p
• ractices.Hands-on experience leveraging marketing automation and CRM platforms, including Marketo and Salesforce, to support audience segmentation, lead management, nurture programs, campaign execution, and performance mea
• surement.Strong project management, stakeholder management, and executive communication skills, with the ability to lead cross-functional initiatives and drive
• results.Knowledge of regulatory requirements related to asset management marketing and adv