Hybrid Campaign Strategy Manager

Brother USA; Bridgewater Township (NJ); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k) match

Educational assistance

Job summary

Brother USA is seeking a Manager, Campaign Strategy & Management to lead integrated marketing campaigns across product lifecycles. You will partner with senior leadership to translate roadmaps into audience-driven initiatives, coordinating cross-functional teams and external partners to deliver on-time, on-brand campaigns.

The role requires 7+ years in campaign planning, strong analytics, and expertise with CRM and marketing automation tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years experience planning and delivering integrated marketing campaigns.
• Preferred certifications in AMA, Pragmatic, PMP are a plus.

Responsibilities

• Translate campaign strategies into detailed execution plans.
• Coordinate activities across internal teams and external partners.
• Maintain campaign processes and ensure consistency across channels.
• Track spend against plans and surface variances for optimization.

Skills

Campaign planning

Cross-functional coordination

Digital marketing

Analytics & insights

CRM platforms

Power BI

Project management

Multi-channel marketing

Education

Bachelor’s degree in Marketing, Communications or related field

Tools

Workfront

Salesforce

HubSpot

Marketo

Adobe Campaign

Power BI

Google Analytics

SharePoint

Job description

Brother USA is seeking a Manager, Campaign Strategy & Management to lead integrated marketing campaigns across product lifecycles. You will partner with senior leadership to translate roadmaps into audience-driven initiatives, coordinating cross-functional teams and external partners to deliver on-time, on-brand campaigns.

The role requires 7+ years in campaign planning, strong analytics, and expertise with CRM and marketing automation tools.