Senior Integrated Campaign Specialist

Jobtailor; Chicago (IL); On-site; USD 110,000 - 180,000; Full time

Job summary

Jobtailor in Chicago seeks a senior marketing leader to design and execute multi-channel campaigns that align with business goals and growth targets. You will partner with product, sales, client marketing, and distribution to translate objectives into measurable strategies.

You will craft audience-driven journeys, drive demand generation, and optimize campaigns to improve conversion and ROI, while collaborating across content, creative, and product marketing teams.

Qualifications

• 7+ years of experience in integrated marketing, campaign strategy, demand generation, or related roles within asset management.
• Deep understanding of financial advisors and institutional investor audiences.
• Experience building audience-centric journeys across channels and optimizing conversions.
• Experience aligning insights, messaging, channel strategy, and measurement into campaigns.
• Proven success driving engagement, leads, and pipeline growth.
• Ability to analyze data and translate into actionable recommendations.
• Strong cross-functional partnerships and stakeholder influence.
• Hands-on experience with Marketo and Salesforce.
• Strong project and executive communication skills.
• Knowledge of regulatory requirements in asset management marketing.

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned with priorities and growth objectives.
• Partner with product, sales, client marketing, and distribution teams to translate goals into measurable strategies.
• Create strategic briefs defining audience, messaging, channel strategy, KPIs, and success metrics.
• Use audience insights, competitive intelligence, and market trends to inform strategy and positioning.
• Develop and optimize audience-centric customer journeys across channels to improve conversion.
• Drive demand generation, including segmentation, lead generation, nurture, and lifecycle optimization.
• Monitor and analyze campaign and pipeline performance to improve ROI and growth.
• Collaborate with content, creative, digital, and product marketing teams on messaging and thought leadership.
• Own day-to-day campaign management, timelines, deliverables, and stakeholder communications.
• Lead cross-functional campaign workstreams and ensure alignment and accountability.
• Partner with agencies and vendors to optimize campaign execution and investment.
• Support campaign reporting, budget management, and processes.
• Stay current on industry trends and identify growth opportunities.

Skills

Integrated Marketing

Campaign Strategy

Demand Generation

Marketing Automation

Stakeholder Management

Sales Enablement

KPI Development

Data-Driven Decision Making

Cross-Functional Collaboration

Executive Communication

Audience Journeys

Tools

Marketo

Salesforce

Job description

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned with business priorities, growth objectives, and target client segments


• Partner with product, sales, client marketing, and distribution teams to translate business goals into measurable marketing strategies


• Create strategic campaign briefs defining audience, messaging, channel strategy, KPIs, and success metrics


• Use audience insights, competitive intelligence, and market trends to inform campaign strategy and positioning


• Develop and optimize audience-centric customer journeys across channels to improve conversion throughout the marketing funnel


• Drive demand generation initiatives, including audience segmentation, lead generation, nurture strategies, lead scoring, sales enablement, and lead lifecycle optimization


• Monitor and analyze campaign, lead, and pipeline performance to optimize marketing effectiveness, improve ROI, and support business growth


• Collaborate with content, creative, digital, and product marketing teams on audience-centric messaging and thought leadership programs


• Own day-to-day campaign management, including timelines, deliverables, stakeholder communications, and issue resolution


• Lead cross-functional campaign workstreams and ensure stakeholder alignment and accountability


• Partner with agencies, publishers, and vendors to optimize campaign execution and investment performance


• Support campaign reporting, budget management, and operational processes


• Stay current on industry, client, and marketing trends and identify innovation and growth opportunities

Requirements

• 7+ years of experience in integrated marketing, campaign strategy, demand generation, or related roles within asset management


• Deep understanding of financial advisors and institutional investor audiences


• Experience developing audience-centric customer journeys across channels, including journey mapping, nurture strategies, content orchestration, and conversion optimization


• Experience building integrated campaign strategies aligning audience insights, messaging, channel strategy, lead generation, sales enablement, and measurement


• Demonstrated success developing and executing marketing programs that drive engagement, qualified leads, pipeline growth, and measurable business outcomes


• Ability to analyze campaign, lead, and pipeline performance data and translate insights into actionable recommendations


• Ability to build cross-functional partnerships, align stakeholders around shared objectives, and influence marketing strategy and best practices


• Hands-on experience with marketing automation and CRM platforms, including Marketo and Salesforce


• Strong project management, stakeholder management, and executive communication skills


• Knowledge of regulatory requirements related to asset management marketing and advertising


• Strategic, data-driven and results-oriented approach with a strong commercial mindset


• Must be authorized to work in the U.S. without employment-based visa sponsorship now or in the future

Core Competencies

Demonstrates expertise in developing and executing integrated marketing campaigns that drive engagement and measurable business outcomes, with a strong focus on audience-centric strategies and data-driven decision-making. Proficient in managing cross-functional partnerships and optimizing marketing performance through analytics and insights.

Highest-signal resume keywords

• Integrated Marketing


• Campaign Strategy


• Demand Generation


• Marketing Automation


• Stakeholder Management

Hard Skills

• Audience-Centric Customer Journeys


• Lead Generation


• Conversion Optimization


• Campaign Performance Analysis


• Journey Mapping


• Content Orchestration


• KPI Development


• Sales Enablement


• Marketing Program Execution


• Data-Driven Decision Making

Soft Skills

• Project Management


• Executive Communication


• Cross-Functional Collaboration


• Influencing Strategy


• Problem Solving

Industry Keywords

• Asset Management


• Financial Advisors


• Institutional Investors


• Regulatory Requirements


• Marketing Trends

Tools & Technologies

• Marketo


• Salesforce