Head of Client Marketing

Jobtailor; Illinois; On-site; USD 180,000 - 320,000; Full time

Job summary

Northern Trust Asset Management seeks a senior Client Marketing leader to drive acquisition, retention, and organic revenue growth across institutional, wealth, and intermediary channels. You will lead a global team of client marketers and align segment strategies with enterprise priorities and client needs.

You will develop and deliver comprehensive client marketing programs, manage budgets, and partner with Campaigns, Product Marketing, and Content Marketing to optimize campaigns and messaging

Qualifications

• 15+ years of progressive asset management marketing experience in channel or client marketing
• Deep understanding of institutional, wealth, and intermediary client segments and firms, incl. nuances and buying psychology
• Strong written and verbal communication skills
• Ability to craft audience-specific messaging for institutions and financial advisors
• Strategic thinking with an innovative mindset
• Experience defining messaging houses and writing headlines across ads, landing pages, email, and social
• Strong investment knowledge and executive judgment
• Ability to translate complex investment concepts into practical content and messaging
• Interpersonal skills and credibility to influence senior stakeholders
• Experience collaborating with senior stakeholders across investment, sales and product teams
• Self-starter with commercial orientation and executive presence
• Critical thinker with problem-solving skills
• Ability to lead cross-functional teams and drive measurable outcomes
• Experience managing multiple priorities and transforming operations
• Understanding of U.S. and international regulatory requirements
• Authorized to work in the U.S. without visa sponsorship

Responsibilities

• Provide strategic leadership for marketing strategies driving client acquisition, retention, and organic revenue growth
• Lead a global team of client marketers
• Align segment-specific marketing strategies with enterprise and business priorities, sales leader objectives, and client needs
• Develop and deliver comprehensive client marketing programs and campaigns for priority target audiences
• Lead annual segment-specific marketing plans by channel and sub-segment
• Partner with Integrated Campaigns, Product Marketing, and Content Marketing to execute and evaluate campaigns
• Oversee lead scoring and automated nurture campaigns to drive MQL delivery and SQL conversion
• Own sales engagement processes, MQL feedback meetings, reporting, and optimization strategies
• Define differentiated messaging strategies for target client segments
• Guide sales enablement tactics informed by segment expertise and investment knowledge
• Lead custom content development positioning Northern Trust Asset Management capabilities and subject matter experts
• Integrate product and content strategy across pre-event, post-event, and experiential-event marketing
• Analyze campaign performance and make data-driven optimization recommendations
• Build and maintain strategic relationships with business partners and senior sales leaders
• Establish cross-partner communication cadence for transparency, alignment, and implementation
• Oversee the client marketing budget
• Lead, mentor, motivate, and develop a global team of direct reports
• Monitor industry trends, best practices, and emerging technologies and translate insights into improvements and opportunities

Skills

Client marketing

Strategic thinking

Cross-functional leadership

Communication skills

Content/messaging development

Budget management

Data-driven optimization

Mentoring/team leadership

Regulatory knowledge

Campaign analysis

Investment knowledge

Executive presence

Problem-solving

Stakeholder management

Job description

• Provide strategic leadership for marketing strategies driving client acquisition, retention, and organic revenue growth
• Lead a global team of client marketers
• Align segment-specific marketing strategies with enterprise and business priorities, sales leader objectives, and client needs
• Develop and deliver comprehensive client marketing programs and campaigns for priority target audiences
• Lead annual segment-specific marketing plans by channel and sub-segment
• Partner with Integrated Campaigns, Product Marketing, and Content Marketing to execute and evaluate campaigns
• Oversee lead scoring and automated nurture campaigns to drive MQL delivery and SQL conversion
• Own sales engagement processes, MQL feedback meetings, reporting, and optimization strategies
• Define differentiated messaging strategies for target client segments
• Guide sales enablement tactics informed by segment expertise and investment knowledge
• Lead custom content development positioning Northern Trust Asset Management capabilities and subject matter experts
• Integrate product and content strategy across pre-event, post-event, and experiential-event marketing
• Analyze campaign performance and make data-driven optimization recommendations
• Build and maintain strategic relationships with business partners and senior sales leaders
• Establish cross-partner communication cadence for transparency, alignment, and implementation
• Oversee the client marketing budget
• Lead, mentor, motivate, and develop a global team of direct reports
• Monitor industry trends, best practices, and emerging technologies and translate insights into improvements and opportunities

Requirements

• 15+ years of progressive asset management marketing experience in channel or client marketing required
• Deep understanding of institutional, wealth, and intermediary client segments and firms, including their unique nuances, buying psychology, commercial priorities, and sales requirements/cycles
• Strong written and verbal communication skills
• Demonstrated ability to execute technical writing and craft nuanced, audience-specific messaging for institutions and financial advisors
• Strong strategic thinking skills and an innovative mindset
• Deep experience defining messaging houses, ideating campaign hooks, writing compelling headlines, and refining messaging across ads, landing pages, email, and social
• Strong technical investment knowledge and executive judgment
• Ability to translate complex investment concepts into practical, applicable content and messaging
• Exceptional interpersonal skills and credibility to influence senior stakeholders
• Demonstrated experience collaborating with senior stakeholders across investment, sales, and product teams
• Self-starter with strong commercial orientation, high-performing mindset, intellectual curiosity, executive presence, and drive to win
• Critical thinker with superior problem-solving skills
• Ability to lead cross-functional teams, organize people and resources, and drive measurable outcomes
• Demonstrated ability to manage multiple priorities, projects, stakeholders, and competing objectives while leading through transformation
• Strong understanding of U.S. and international regulatory requirements and regulations
• Must be authorized to work in the U.S. without employment-based visa sponsorship now or in the future

Core Competencies

Demonstrates extensive experience in asset management marketing, with a focus on client acquisition and retention strategies. Proven ability to lead global teams, develop targeted marketing campaigns, and translate complex investment concepts into effective messaging.

Highest-signal resume keywords

• 15+ Years Asset Management Marketing Experience
• Client Marketing Strategy Development
• Strong Written And Verbal Communication Skills
• Deep Investment Knowledge
• Cross-Functional Team Leadership

ATS Optimization Keywords

Hard Skills

• Client Marketing Programs
• Campaign Performance Analysis
• Technical Writing
• Messaging Strategy Development
• Lead Scoring
• Sales Engagement Processes
• Budget Management
• Data-Driven Optimization
• Content Development
• Regulatory Compliance Knowledge

Soft Skills

• Strategic Thinking
• Interpersonal Skills
• Problem-Solving
• Influencing Senior Stakeholders
• Self-Starter

Industry Keywords

• Institutional Clients
• Wealth Management
• Intermediary Clients
• Client Segmentation
• Sales Enablement
• Commercial Priorities
• Investment Concepts
• Emerging Technologies
• Marketing Best Practices
• U.S. Regulatory Requirements