Marketing Manager

Jobtailor; Peachtree Corners (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

Jobtailor in the United States is seeking a marketing professional to plan and execute digital campaigns, manage social media, and develop content across channels. You will work closely with product and sales teams to align messaging with brand voice and market needs.

The role emphasizes analytics, reporting, and collaboration, with responsibilities spanning marketing operations, collateral creation, events, and lead generation initiatives to drive pipeline and brand visibility.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 4-6 years of experience in marketing planning, execution, and marketing operations.
• Experience in enterprise capture software, banking software, financial services, or fintechs preferred.
• Technically proficient across marketing tools including marketing automation platforms (HubSpot, Marketo, Pardot), CRM (Salesforce), design tools (Adobe Creative Cloud, Canva), web analytics (Google Analytics), and Microsoft Office.
• Excellent project management, data analysis, and writing/editing skills.

Responsibilities

• Plan and execute digital advertising campaigns with targeting and reporting.
• Manage social media marketing, content scheduling and performance tracking.
• Coordinate branding, packaging, and publishing of training materials.
• Collaborate with internal teams to align with product releases and training initiatives.
• Support partner marketing efforts, partner communications, and alignment of messaging and assets.
• Support product marketing initiatives, including messaging and collateral development.
• Develop marketing collateral and sales enablement tools for websites, landing pages, blogs, emails, whitepapers, case studies, presentations, and social media assets.

Skills

Marketing planning

Marketing operations

Data analysis

Project management

Content writing

Communication

Education

Bachelor's degree in marketing

Tools

HubSpot

Marketo

Pardot

Salesforce

Adobe Creative Cloud

Canva

Google Analytics

Microsoft Office

Job description

• Plan and execute digital advertising campaigns, supporting audience targeting, creative development, reporting and performance optimization
• Manage social media marketing efforts, including content development, scheduling, and performance tracking to drive engagement and brand visibility
• Manage the branding, packaging, and publishing of training and support materials, ensuring accuracy, consistency, and alignment with brand voice and marketing standards
• Collaborate closely with internal teams and stakeholders to gather requirements and coordinate execution aligned with product releases and ongoing training initiatives
• Support partner marketing efforts, partner communications, and alignment of messaging and assets to drive pipeline opportunities
• Support product marketing initiatives, including messaging development, positioning, product launches, and the creation of collateral aligned to target personas
• Stay current on marketing technologies, industry trends, and best practices, proactively recommending enhancements to improve marketing capabilities across operations, digital channels, and brand experience
• Contribute to the development of marketing collateral and sales enablement tools, including the website content, landing pages, blogs, email campaigns, whitepapers, case studies, presentations, and social media assets
• Support the execution of integrated marketing initiatives, including events and webinars, digital campaigns, and lead generation programs
• Conduct research and analysis to identify industry trends, competitive insights, and content opportunities to inform marketing strategy and thought leadership initiatives

Requirements

• Bachelor’s degree in marketing, communications, or related field
• 4-6 years of experience in marketing planning, execution, and marketing operations
• Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred
• Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), design tools (Adobe Creative Cloud, Canva), web analytics (Google Analytics), and Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Excellent project management skills, with the ability to manage multiple tasks and stakeholders simultaneously
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
• Strong writing and editing skills, with the ability to tailor content for different audiences and channels, combined with creative thinking and strong attention to detail
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross-functional initiatives

Core Competencies

Demonstrates expertise in digital advertising campaign execution, social media marketing, and content development, with a strong focus on data analysis and project management. Proficient in utilizing marketing automation tools and CRM systems to enhance marketing operations and drive brand visibility.

Highest-signal resume keywords

• Digital Advertising Campaign Management
• Social Media Marketing
• Marketing Automation Platforms
• Project Management
• Data Analysis

Hard Skills

• Marketing Planning
• Content Development
• Performance Optimization
• Branding
• Email Campaigns
• Web Analytics
• Research and Analysis
• Creative Development
• Lead Generation
• Collateral Creation

Soft Skills

• Strong Communication
• Interpersonal Skills
• Creative Thinking
• Attention to Detail
• Collaboration

Industry Keywords

• Financial Services
• Fintech
• Enterprise Capture Software
• Marketing Operations
• Brand Voice

Tools & Technologies

• HubSpot
• Marketo
• Pardot
• Salesforce
• Adobe Creative Cloud
• Canva
• Google Analytics
• Microsoft Office