Channel Marketing Manager

Jobtailor; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

PIMCO is seeking an experienced marketing professional to design and drive multi-channel strategies across asset management client segments. You will collaborate with sales and internal partners to execute programs from digital to events, leveraging data analytics to optimize performance.

The role emphasizes cross-functional leadership, program management, and a modern approach to marketing technology, including AI-enabled tools, to enhance client engagement and investment outcomes.

Qualifications

• Bachelor's degree required.
• 6+ years of experience in asset management or financial services marketing.
• Experience with intermediary, institutional, or advisor client segments.
• Experience executing integrated marketing across digital, content, events, paid media, and sales enablement.
• Ability to collaborate with sales teams and internal stakeholders.
• Experience leveraging data, marketing technology, automation, and analytics.
• Interest in applying innovative tools, including AI.
• Understanding of client engagement strategies and investment decision-making processes.
• Knowledge of investment products such as Models, Alternatives, Municipals, SMAs, and ETFs preferred.
• Strong digital marketing, campaign management, and project management capabilities.
• Familiarity with Smartsheet and Seismic; Agile marketing is desirable.

Responsibilities

• Support development and implementation of integrated, multi-channel marketing strategies aligned with growth objectives.
• Design and execute marketing plans supporting key client segments and distribution priorities.
• Support development of client segmentation and audience targeting strategies using insights and analytics.
• Support and/or lead integrated marketing programs across the client lifecycle.
• Collaborate with sales teams, client-facing partners, and internal stakeholders.
• Lead select cross-functional marketing initiatives across Digital, Events, Content, Creative, Analytics, and other partners.
• Manage campaign and program performance and identify optimization opportunities.
• Refine campaigns and programs using performance data, client feedback, and market insights.
• Champion innovative tools, technologies, and ways of working.
• Manage and prioritize a dynamic portfolio of initiatives.
• Ensure sales teams have relevant, timely, and effective marketing resources.
• Ensure marketing activities comply with applicable regulatory requirements in partnership with Compliance.

Skills

Integrated Marketing

Campaign Management

Data Analytics

Audience Targeting

Agile Marketing

Sales Enablement

Stakeholder Management

Project Management

Collaboration

Education

Bachelor's degree

Tools

Smartsheet

Seismic

Marketing Automation

Analytics Tools

AI Tools

Job description

• Support development and implementation of integrated, multi-channel marketing strategies aligned with growth objectives
• Design and execute marketing plans supporting key client segments and distribution priorities
• Support development of client segmentation and audience targeting strategies using insights and analytics
• Support and/or lead integrated marketing programs across the client lifecycle
• Collaborate with sales teams, client-facing partners, and internal stakeholders
• Lead select cross-functional marketing initiatives across Digital, Events, Content, Creative, Analytics, and other partners
• Manage campaign and program performance and identify optimization opportunities
• Refine campaigns and programs using performance data, client feedback, and market insights
• Champion innovative tools, technologies, and ways of working
• Manage and prioritize a dynamic portfolio of initiatives
• Ensure sales teams have relevant, timely, and effective marketing resources
• Ensure marketing activities comply with applicable regulatory requirements in partnership with Compliance

Requirements

• Bachelor’s degree required
• 6+ years of experience in asset management or financial services marketing
• Working knowledge of intermediary, institutional, and/or advisor client segments
• Experience supporting and executing integrated marketing programs across digital, content, events, paid media, and sales enablement channels
• Experience collaborating with sales teams and internal stakeholders
• Experience leveraging data, marketing technology, automation, and analytics
• Demonstrated interest in applying innovative tools, including AI
• Understanding of client engagement strategies and investment decision-making processes
• Knowledge of investment products such as Models, Alternatives, Municipals, SMAs, and ETFs preferred
• Strong digital marketing, campaign management, project management, and performance measurement capabilities
• Familiarity with marketing and project management platforms such as Smartsheet and Seismic
• Agile marketing experience desirable
• Strong communication, organization, problem-solving, collaboration, stakeholder management, and project/program management capabilities
• Commitment to PIMCO’s CORE values and continuous learning

Core Competencies

Demonstrates expertise in developing and executing integrated marketing strategies within the asset management or financial services sector, leveraging data and innovative tools to optimize campaign performance and client engagement.

Highest-signal resume keywords

• Integrated Marketing Programs
• Digital Marketing
• Campaign Management
• Data Analytics
• Client Engagement Strategies

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Client Segmentation
• Performance Measurement
• Project Management
• Asset Management Marketing
• Investment Products Knowledge
• Sales Enablement
• Audience Targeting
• Agile Marketing
• Marketing Technology

Soft Skills

• Collaboration
• Communication
• Problem-Solving
• Organization
• Stakeholder Management

Industry Keywords

• Financial Services
• Intermediary Client Segments
• Institutional Client Segments
• Advisor Client Segments
• Investment Decision-Making Processes

Tools & Technologies

• Smartsheet
• Seismic
• Marketing Automation
• Analytics Tools
• AI Tools