Senior Instagram Editor & Brand Story Architect

airbnb, Inc.; San Francisco (CA); On-site; USD 139,000 - 163,000; Full time

Job summary

Airbnb seeks an Instagram Editor to shape the brand’s presence on Instagram with a sharp editorial eye and platform fluency. You will craft a distinctive, evolving narrative across Reels, Carousels, and Stories, collaborating with internal teams and creators to push the boundary of what Airbnb looks like on social.

You’ll stay ahead of trends, define tone, and translate culture into compelling content that resonates with audiences while moving quickly in a fast‑paced environment.

Qualifications

• Experience growing or managing a brand/creator Instagram account.
• Strong editorial taste and clear sense of aesthetics across content and storytelling.
• Deep understanding of how Instagram serves reach and engagement for brands.

Responsibilities

• Oversee cross‑content on Airbnb’s Instagram channel to ensure coherence.
• Ideate and create native Instagram content across Reels, Carousels, and Stories.
• Collaborate with internal teams and creators to develop platform‑specific content.
• Stay on top of Instagram trends, formats, algorithm signals, and audience behavior.
• Develop original content frameworks that build a cohesive brand narrative.
• Own accurate scheduling and real‑time community engagement on Instagram.
• Partner with Analytics to measure impact and refine strategy and creative output.

Skills

Instagram growth

Editorial judgment

Platform expertise

Content strategy

Visual storytelling

Instagram formats

Community management

Trend spotting

Decision making

Job description

Airbnb seeks an Instagram Editor to shape the brand’s presence on Instagram with a sharp editorial eye and platform fluency. You will craft a distinctive, evolving narrative across Reels, Carousels, and Stories, collaborating with internal teams and creators to push the boundary of what Airbnb looks like on social.

You’ll stay ahead of trends, define tone, and translate culture into compelling content that resonates with audiences while moving quickly in a fast‑paced environment.